https://www.youtube.com/watch?v=ylsaBghXvhM
How well does this video explain, and present itself?
How well does this video explain, and present itself?
Feedback on kickstarter video needed
- Thread starter Nate North
- Start date
yes, audio seemed a little thin. It's clearly explained though at the end my head started to spin with the various contribution plans/benefits. Maybe some graphics showing dollar amounts would help.
Btw, my friend and I were going to do the exact same thing about 3 years ago, we were also going to try and build up the social network aspect as well. Those big stock footage companies are such gougers.
Btw, my friend and I were going to do the exact same thing about 3 years ago, we were also going to try and build up the social network aspect as well. Those big stock footage companies are such gougers.
Solid pitch. Relevant perks. This is going to do very, very well.
Simplicity is on your side. The approach to a "product/service" and the approach to project (film, or otherwise) are quite different.
Although most Crowdfunding videos rely on connection with the person behind the video. People in invest in people does, and doesn't apply here. I'll explain.
1. The PRODUCT/SERVICE you are offering is made clear within the first 30 seconds. It's relevant to the "Kickstarter" society. Interest earned. We now WANT to hear more about what is offered...
2. You're confidence in the product shines through. It's a simple concept. It's universal. You sell it perfectly well. Not only are you partaking in the service, but you're passionate about it. I can feel that without seeing you. Which is the benefit of grabbing a viewers interest within the first instance. Which has ALOT to do with the next point.
3. VISUALS. Perfect. Excellent, intriguing footage. You're SHOWING what is on offer. That's a huge plus. You've set the standard, and it's TOP NOTCH.
4. EMPHASIS ON WHAT WE GET. This is a "peoples" product/service, and you told it like it was. Although other projects require a "STORY BEHIND STORY" this is almost the opposite. Your service works because of quality, and affordability. It leaves nothing for us to "get".
This will be successful, Nate.
It's a fantastic service.
Simplicity is on your side. The approach to a "product/service" and the approach to project (film, or otherwise) are quite different.
Although most Crowdfunding videos rely on connection with the person behind the video. People in invest in people does, and doesn't apply here. I'll explain.
1. The PRODUCT/SERVICE you are offering is made clear within the first 30 seconds. It's relevant to the "Kickstarter" society. Interest earned. We now WANT to hear more about what is offered...
2. You're confidence in the product shines through. It's a simple concept. It's universal. You sell it perfectly well. Not only are you partaking in the service, but you're passionate about it. I can feel that without seeing you. Which is the benefit of grabbing a viewers interest within the first instance. Which has ALOT to do with the next point.
3. VISUALS. Perfect. Excellent, intriguing footage. You're SHOWING what is on offer. That's a huge plus. You've set the standard, and it's TOP NOTCH.
4. EMPHASIS ON WHAT WE GET. This is a "peoples" product/service, and you told it like it was. Although other projects require a "STORY BEHIND STORY" this is almost the opposite. Your service works because of quality, and affordability. It leaves nothing for us to "get".
This will be successful, Nate.
It's a fantastic service.
That's what a Kickstarter pitch for Michael Bay film would look like 
All things considered I would probably simplify some of the VFX but it doesn't need much work at all, seems to say what it means and communicate its message clearly.
All things considered I would probably simplify some of the VFX but it doesn't need much work at all, seems to say what it means and communicate its message clearly.
Well, Ok then, I was expecting some criticisms to fix, but if it's that good, I guess I get the weekend off!
Thanks everyone for the overwhelmingly positive comments, and addressing my main concern of "are people going to freak out because there is no talking head in the video". Apparently not.
Once it goes live on Kickstarter, I'll come back with the obligatory promotional thread. Might even offer an Indietalk cupon for free extra downloads.
Thanks everyone for the overwhelmingly positive comments, and addressing my main concern of "are people going to freak out because there is no talking head in the video". Apparently not.
Once it goes live on Kickstarter, I'll come back with the obligatory promotional thread. Might even offer an Indietalk cupon for free extra downloads.
my 2 cents . . . too long.
IMO you should hook em and wrap it up in a minute. For those that are interested and want more you can toss them a longer one. For me, 1:11 minutes of flash action was enough.
Just my opinion though. If longer videos are doing their jobs, then stick with it.
Good luck though.
IMO you should hook em and wrap it up in a minute. For those that are interested and want more you can toss them a longer one. For me, 1:11 minutes of flash action was enough.
Just my opinion though. If longer videos are doing their jobs, then stick with it.
Good luck though.
I usually target a minute or two for a video pitch like this, but felt like the VO in this could sustain interest for an extra minute, given that most people watching past the 1 minute mark were probably interested in the product anyway.
I've commonly had to buy stock footage for work at well over 100 a clip, so my thinking is that people that buy regularly will probably want to hear as much as possible about no catch $1 clips.
But you make a good point, rule of thumb on the net is that 93% are gone by the two minute mark. Of course those stats are heavily weighted by webcam type videos.
Anyone confused at all about the $1 vs $10 pricing? It's supposed to be $1 a clip through kickstarter, or $10 to just buy normally once the site is up. Is that coming across clearly?
I've commonly had to buy stock footage for work at well over 100 a clip, so my thinking is that people that buy regularly will probably want to hear as much as possible about no catch $1 clips.
But you make a good point, rule of thumb on the net is that 93% are gone by the two minute mark. Of course those stats are heavily weighted by webcam type videos.
Anyone confused at all about the $1 vs $10 pricing? It's supposed to be $1 a clip through kickstarter, or $10 to just buy normally once the site is up. Is that coming across clearly?
I was confused the first time it mentioned the $10 price tag, because it had already said it was $1, but you do later clarify this and it ceased to confuse me.
That said- You might want to consider making that clear from the outset because some people might switch off before the explanation comes, especially if they feel like they're being cheated on prices.
The pricing thing almost confused me, but I figured it out. You might make it clearer. Great job on the video, though! Definitely something I'll be looking forward to.
Everyone mentioned some of the details in there already so let me just say i think it was really good voerall.
Well done and interesting service for filmmakers that I will be checking out. However, I too was getting confused and fatigued with the contribution packages. How about reverting to bullet points, boxes or something visual connected to each package. Or just simplify choices.
I think this campaign is dead in the water at this point. My partner is doing nothing since arranging the voice over, contributions are at 1%, 80% into the timeline. I've gotten the message out to over 100k people, with no responses other than the good people here at indietalk.
Thanks to all for the help, you've definitely all pitched in to give me a better understanding of the kickstarter process and audience. Hopefully future endeavors will be better recieved.
Thanks to all for the help, you've definitely all pitched in to give me a better understanding of the kickstarter process and audience. Hopefully future endeavors will be better recieved.
shucks Nate, that stinks.
So lets analyze this kickstarter failure so we can all learn from it.
One thing, Im starting to realize is that kickstarter IS about people first, ideas second. Its not an "investment" marketplace, there are no promises, no biding obligations between what you SAY your going to do with the contributions and what you deliver. From a contributors point of view, I believe its 80% philanthropic, 10% wanting to be part of something cool, and 10% trying to say you were there at the beginning.
Seems that campaigns that sell only product are not received well. Campaigns that sell the "person" or the potential relationship with the person are the successful ones.
So lets analyze this kickstarter failure so we can all learn from it.
One thing, Im starting to realize is that kickstarter IS about people first, ideas second. Its not an "investment" marketplace, there are no promises, no biding obligations between what you SAY your going to do with the contributions and what you deliver. From a contributors point of view, I believe its 80% philanthropic, 10% wanting to be part of something cool, and 10% trying to say you were there at the beginning.
Seems that campaigns that sell only product are not received well. Campaigns that sell the "person" or the potential relationship with the person are the successful ones.
I'm really sorry this hasn't worked out for you 
I've been thinking about it a little and I think the biggest reason for the failure is because you're raising money for a business rather than a project. People will see your idea and, much as they may like it, they're seeing something that should, one day, be making you a good income. The projects that tend to do well are the niche passion projects where people can play to the inherent philanthropy of the human race 'I really want to realise my dream' rather than 'this is a great offer and will be a great business'.
That's my only thought. I think there might be other ways to try this if you are willing to go a different route. Out of curiosity; have you been trying to secure a bank loan?
I've been thinking about it a little and I think the biggest reason for the failure is because you're raising money for a business rather than a project. People will see your idea and, much as they may like it, they're seeing something that should, one day, be making you a good income. The projects that tend to do well are the niche passion projects where people can play to the inherent philanthropy of the human race 'I really want to realise my dream' rather than 'this is a great offer and will be a great business'.
That's my only thought. I think there might be other ways to try this if you are willing to go a different route. Out of curiosity; have you been trying to secure a bank loan?