Doritos’ Crash the Super Bowl is back and this year’s grand prize is a guaranteed opportunity to work on a future Doritos project with one of the hottest entertainment teams in the industry today – the award-winning trio of Andy Samberg, Akiva Schaffer and Jorma Taccone that make up The Lonely Island.
Consumers are invited to create ads for Doritos and it is then up to America to vote for the lucky fan finalist who will have the opportunity to see their ad air during The Big Game, as well as win the grand prize career opportunity. The Lonely Island will also create a Doritos ad that will air during the Super Bowl XLVI broadcast, going head-to-head with the winning consumer-created spot. If the consumer-generated Doritos ad scores No. 1 on the USA TODAY Ad Meter, its creator will win a $1 million bonus; if The Lonely Island Doritos ad scores No. 1 on the USA TODAY Ad Meter, Doritos will donate $1 million to their charity of choice. The Super Bowl XLVI broadcast is set for Sunday, Feb. 5, 2012, on NBC.
You can enter this year’s Crash the Super Bowl contest by uploading :30 commercials that share your love for Doritos tortilla chips to http://www.crashthesuperbowl.com from now until Nov. 21, 2011.
Five finalist ads will be announced in January 2012. Then it will be up to fans to vote for their favorite consumer-created ad online and determine the winning Doritos spot. Each of the five finalists will win $25,000 and a trip to Indianapolis to attend Super Bowl XLVI in a private luxury suite at the game, where they will tune in to learn for the first time which consumer ad will compete for the top spot in the USA TODAY Ad Meter before a worldwide audience. Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meter:
• $1 million will be awarded for an ad that scores the No. 1 spot on the USA TODAY Ad Meter
• $600,000 will be awarded for an ad that scores the No. 2 two spot on the USA TODAY Ad Meter
• $400,000 will be awarded for an ad that scores the No. 3 spot on the USA TODAY Ad Meter
IndieTalk Giveaway
In celebration of this year’s Doritos Crash the Super Bowl, Doritos is giving IndieTalk members the chance to win one (1) $200 Amazon gift card to buy whatever filmmaking-related equipment, software, etc. you need! All you need to do to enter to win is leave a comment on this thread with what your favorite Doritos Crash the Super Bowl ad of the past was. You have until November 21 to enter. Good luck!
This is a sponsored post by Doritos Crash the Super Bowl. Prizing provided by Doritos Crash the Super Bowl.
Consumers are invited to create ads for Doritos and it is then up to America to vote for the lucky fan finalist who will have the opportunity to see their ad air during The Big Game, as well as win the grand prize career opportunity. The Lonely Island will also create a Doritos ad that will air during the Super Bowl XLVI broadcast, going head-to-head with the winning consumer-created spot. If the consumer-generated Doritos ad scores No. 1 on the USA TODAY Ad Meter, its creator will win a $1 million bonus; if The Lonely Island Doritos ad scores No. 1 on the USA TODAY Ad Meter, Doritos will donate $1 million to their charity of choice. The Super Bowl XLVI broadcast is set for Sunday, Feb. 5, 2012, on NBC.
You can enter this year’s Crash the Super Bowl contest by uploading :30 commercials that share your love for Doritos tortilla chips to http://www.crashthesuperbowl.com from now until Nov. 21, 2011.
Five finalist ads will be announced in January 2012. Then it will be up to fans to vote for their favorite consumer-created ad online and determine the winning Doritos spot. Each of the five finalists will win $25,000 and a trip to Indianapolis to attend Super Bowl XLVI in a private luxury suite at the game, where they will tune in to learn for the first time which consumer ad will compete for the top spot in the USA TODAY Ad Meter before a worldwide audience. Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meter:
• $1 million will be awarded for an ad that scores the No. 1 spot on the USA TODAY Ad Meter
• $600,000 will be awarded for an ad that scores the No. 2 two spot on the USA TODAY Ad Meter
• $400,000 will be awarded for an ad that scores the No. 3 spot on the USA TODAY Ad Meter
IndieTalk Giveaway
In celebration of this year’s Doritos Crash the Super Bowl, Doritos is giving IndieTalk members the chance to win one (1) $200 Amazon gift card to buy whatever filmmaking-related equipment, software, etc. you need! All you need to do to enter to win is leave a comment on this thread with what your favorite Doritos Crash the Super Bowl ad of the past was. You have until November 21 to enter. Good luck!
This is a sponsored post by Doritos Crash the Super Bowl. Prizing provided by Doritos Crash the Super Bowl.
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