Same_HA,
The point everyone is trying to make here is that you aren't going to get your budget. Not even close. Don't worry, that's alright man, it happens to all of us at some point.
Here is my feedback, and I come from an experience of running a successful campaign for my first short film. We netted $2,407 for it, after it was already shot and completed. You can visit my old campaign here to check it out:
https://www.indiegogo.com/projects/kushtaka-short-horror-film#/
Bottom line is, I am going to run another campaign for my next film, asking $10k just like you. Here is my strategy...
1st- You need to have a promo video or pitch trailer.
You need to put yourself up there, with confidence, and "pitch" your idea. Just like you would do for studios, you treat backers the same way. They are paying you hard earned cash to live your dream. Respect that, and explain why you have this dream. They will connect if you are genuine.
2nd- Plan your budget needs, and share them.
Show where the money is going. Show you know how to budget and handle 10k in finances.
3rd- Offer more prizes.
One prize isn't enough to get people hyped, or give options. If you want an angel investor, they are probably looking for at least IMDB credit as Executive Producer.
4th- Have a website up for the film
Before you launch crowdfunding, have websites/social sites up for the film. You won't build an audience on a crowdfunding site, but your films Facebook page can lead others to your crowdfunding page. They feed off of each other very well.
5th- You need way more pics.
Concept art, storyboards, pics behind the scenes, location scouted, etc. Show your effort to make this dream real.
6th- List your Crew/Cast
Show that you have a team behind you, share their pics and info. Supports the idea you can get this film made.
All in all, for your needs I would have never gone with Kickstarter. If you don't think you will reach your goal, never use Kickstarter, use something like IndieGoGo or GoFundMe. Do your research. Every site has their benefits and drawbacks. For your particular project, here is how I would fix it:
1. Reduce the asking price to $2,000 tops.
2. Start a Facebook page first, build up an audience for free before launching a campaign.
3. Create a pitch trailer.
4. Draw a concept of the werewolf.
5. Gather crew/cast, list their profiles on the crowdfunding page.
6. Launch campaign on GoFundMe or IndieGoGo so you can keep all funds received, whether you reach your goal or not.
7. Rework your prize ideas, especially to possibly include IMDB credit. (Which you can give for free).
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With those tips, you might scratch the surface of your goal... But even before that, you will need more content to share regarding your film.
Another tip: Go back through the prior posts here, and try looking at everyone's comments as you would a friends. I know its hard to hear negative feedback, especially when it comes to dreams, but everyone here really is trying to help you. Take it where you can, when you can, and don't sweat the small stuff.
Your campaign is already live, so you will see how it does. Chances are it will fail. But that's okay. Always better to learn and live another day, than give up entirely. Keep on grinding with your concept.