It's a cool camera for sure, and those already vested in Canon gear (the target users) are going to find an easy switch over because their lenses will work!
Regarding form factor, I was a little uneasy when I first heard about it. After playing around some and thinking about it though, I think it's pretty smart. The only reason cameras use to be shoulder mount is because they were finally small/light enough (still 60lbs in earlydays) to get it off a pedestal. Blackmagic thought it out, there's no reason why a camera had to be a traditional form, so what's the next best thing? Innovation is hard to adapt to for most, and this might not be the best camera form ever, but why not try something different? The Sony cinema cameras are more or less cubes, this is just a sliver of that cube.
It's exciting for sure! Can't wait to see it get around.
And yes, CF. I think you're right. DSLR video filled in the 1000 to 5000 (camera plus lenses) market segment that was not being provided for in terms of HD quality. DSLR's are mainly a still photography camera and it was inevitable that dedicated HD video cameras designed for that price range with user complaints/requests in mind would emerge.
And..? There have been amazing movies made on S16, and even standard 16. Everyone gets bogged down in sensor size and all the rest of it and at the end of the day, up until the 5Dmkii, you couldn't shoot S35 unless you shot film. The democratisation of the film/video industry has created a bunch of spoilt tech-heads who complain because the latest incarnation of a $3k camera doesn't have features that are in $20k cameras.It looks great and all, but it's still a micro 4/3 sensor - just like in the GH2, so...
<$400? for a 'cinema' camera? Dreaming...Yeah, if someone made a M4/3 interchangeable lens video camera <$400 or thereabouts that'd be rockin.
Sure, if you're used to shooting on your iPhone... There's a reason cinema cameras have a certain style and form factor, and there's a reason people are still shooting Red One, even though the Epic is out at a similar price point. The Epic has issues, not the least of which is it's form factor. Fine if it's on a remote head or if you're using two in a 3D rig, but on it's own it's difficult. There's a reason television cameras (for example) have been shoulder-mounted and styled similarly for the past 10, 20, 30 or so years and that's not simply because they haven't had the technology to make them smaller (obviously). I can see this being used as a crasah-cam, helmet-cam etc. because of it's small size, but I can't really see it being used in high-end productions. Yes, it isn't aimed at high end productions, evidenced by it's price, size, form, and the fact that it has an EF mount. Sure it's radical, but practical?Regarding form factor, I was a little uneasy when I first heard about it. After playing around some and thinking about it though, I think it's pretty smart. The only reason cameras use to be shoulder mount is because they were finally small/light enough (still 60lbs in earlydays) to get it off a pedestal. Blackmagic thought it out, there's no reason why a camera had to be a traditional form, so what's the next best thing? Innovation is hard to adapt to for most, and this might not be the best camera form ever, but why not try something different? The Sony cinema cameras are more or less cubes, this is just a sliver of that cube.
+1.I was going to write a long explanation but I'll just sum it up: none of these major companies care about this.
And..? There have been amazing movies made on S16, and even standard 16. Everyone gets bogged down in sensor size and all the rest of it and at the end of the day, up until the 5Dmkii, you couldn't shoot S35 unless you shot film. The democratisation of the film/video industry has created a bunch of spoilt tech-heads who complain because the latest incarnation of a $3k camera doesn't have features that are in $20k cameras.
I also don't think this will proliferate as a B-cam to the Alexa. We're yet to see much real-world usage and either way, the BMD CC has 2.5k sensor with an EF mount in a tiny body with a touchscreen and integrated battery recording onto SSDs.. Possibly has major rolling shutter issues (from what I've heard in the prototype) and quite possibly highlight exposure and noise issues... Its hardly a good match for a real cinema camera in the Alexa - proper form factor and size, properly weighted, EVF, PL mount, 3.5k sensor, SxS recording format, V-Lock batteries, ProRes 4:4:4 (BMD is 4:2:2, no?), looks like film, rated at 800ISO, rolling shutter issues very much diminished... If anything was going to be a B-cam to the Alexa, I'd have said the Sony F3.. It hasn't. I see the BMD as a better B-cam fit to the Red over the Alexa, but if you're shooting Red on high budget, you can afford a second Red as your B-cam. Maybe the lower-budget Scarlet productions will use this as a B-cam. I see the BMD being used as possibly a personal cam for those bloggers and casual 'out-side work' shooters, as well as a camera for 'run-and-gun' types.. Good quality, small factor, easy setup and heaps of metadata. Great for run and gun and doco shooters. Can't see its place in a studio.
Because of price point, you can't honestly compare this with Alexa, RED or the higher end Sony's. You can, and should, but it's under $3k. The direct comparison is the 5D, and then some of the cheaper DSLR's.
Only having 3 ISO options means that you'll want some quality ND for sure to get the iris open if you like shallow DOF.
One other thing I just remembered, small but worth noting, is that there are only 3 white balance options. Tungsten, fluorescent and daylight. If you're used to cranking to the exact color tempura for dimmed light or shade or whatever, you'll find yourself needing to gel lights more to compensate.
Agree to disagree about form factor. The Alexa is hardly traditional, same with the RED One. Both need accessories or a rail system to get it up on your shoulder, the big form factor difference being about 54lbs. If heavy=good, then maybe there are some lead cases or rails that can make it feel more like home. Having a small, high quality camera is amazing. Shane Hulrburt was talking about using DSLRs (and heavily promoting the 1D-C) but was demoing several shots that for a "traditional" form factor you'd have to take out a wall or build a false floor to pull off. Add a rail system and a follow focus and you can make a small camera build up shaped whatever is best for the situation, be it shoulder mount or man-cam or hidden or bare bones to get you inches away from the talent. In one shot, he sat in the trunk of a Prius cab, controlled a 1D on a slider to get te two actors in the backseat and the cab driver while the first AC hid in the front passenger seat with a wireless Follow focus and the director was curled up in the rear floorboard directing actors. To do a similar shot with an Alexa would mean pulling the back windshield off and mounting the car on a trailer.
This is a fantastic, cheap camera. It does 24p (up to 30) for 2k or 1080p output fantastic for next to nothing, but if you need higher res or a still camera as well or faster framerates then look elsewhere.
White balance also isn't very important. RAW workflow is about manipulating these details in post. Although I wager there'll be custom adjustments, again, if you're coloring raw then it won't make much of a difference.
In my early days, working with RED, I forgot to white balance to daylight and walked outside with a Tungsten WB. Super blue image. I thought I had botched an entire setup because the REDColor2 was showing me that "this is all blue."
Then I remembered "wait, it's raw", so I removed the REDColor lut, shifted the white balance and it was all perfect
Different form factors and sizes obviously have their use and place, just personally I dislike using the super-small forms as A-cam. I've done it and will continue to as budgets drop and Producers continue to push to shoot on cheaper cams... Maybe I'm just old school At least as the raw and Pro-Res Log starts to filter down to the lower end, shooting cheaper won't necessarily bring along with it the mild hassle with the technical side of DSLR codecs and colour information etc. though it will bring along with it the cost of a Colourist.Agree to disagree about form factor.
Couldn't think of a friendlier way to term it at the timeWhile I would've termed it a bit more friendly, I do agree with you.
I personally love the look of S16 and here in Aus, probably 90% of narrative television is still shot on 2/3" sensors. And there's no real rush out to go and purchase/use even DSLRs for these shows.. I have noticed some of the reality shows are starting to use DSLRs for some of their 'beauty' shots, but it's literally something that's started happening this year. Also a whole lot of telemovie/low-budget stuff being shot on 2/3" Varicam. And as you've pointed out, some major motion pictures. Certainly back when 16 and Super 8 were the only real alternatives to 35mm, there was a hell of a lot of stuff being produced on both formats, and I couldn't say there was the same high level of complaint that the S16 frame size wasn't as big as a 35mm frame size - perhaps evidenced by the fact it's still around. Yup don't get it, with you on that.And, yet, there are still major motion pictures being shot out on S16 and 2/3" Sensors. Not all, but plenty enough to justify the medium's stay.
Certainly some good points, only time will tell I suppose. BMD certainly do have a loyal worldwide market that they can push to.From someone who bounces back and forth....
Twenty units is impressive, although I'm not really sure how that stacks up in LA rental house terms - here, twenty would mean there's a pretty intense and constant demand for them, whereas with the amount of stuff constantly shot in LA, I'd imagine that twenty would somewhat pale in comparison to the number of Reds, for example?I know one camera house that already has twenty units pre-ordered.
I would disagree with this, as even tho 12 bit raw files have a lot of information you want to maintain as much accurate scene related data as possible till the grade so DI can adjust the WB. If you don't set the correct white balance the information is getting distributed incorrectly related to what the scene was. Not to say you can't do this but to say white balance isn't important is perhaps a bit too far and isn't a habit that should be adopted in my opinion.
EDIT: scrap that its ok for raw but not for pro res but if you can set it right you may as well.
Couldn't think of a friendlier way to term it at the time
Twenty units is impressive, although I'm not really sure how that stacks up in LA rental house terms - here, twenty would mean there's a pretty intense and constant demand for them, whereas with the amount of stuff constantly shot in LA, I'd imagine that twenty would somewhat pale in comparison to the number of Reds, for example?