In the Star Wars community 'Universe' has been used a lot as a phrase to talk about the whole franchise. Franchise is/was a word that belongs\ed to marketeers who look at it from the outside.
In the Star Wars community there was quite some discussion when TFA was announced: would the movie follow the canon built in the Star Wars universe or just use the 2 trilogies as 'true canon' and ignore all the books, animated series, comics, etc? (It was the latter.)
I guess, you are right Rik: Marvel succesfully coined 'cinematic universe' first.
In the Star Wars community there was quite some discussion when TFA was announced: would the movie follow the canon built in the Star Wars universe or just use the 2 trilogies as 'true canon' and ignore all the books, animated series, comics, etc? (It was the latter.)
I guess, you are right Rik: Marvel succesfully coined 'cinematic universe' first.