FWIW, I actually like the fast cuts.
I just wish it was done with what appears to be a more meaningful purpose instead of just at random times and to convey an actual song-story message.
So far almost every rap video I've seen is an insufferable repetition of "dudes who like to look at themselves in the mirror."
I'm a middle aged white guy, somewhat into music, but mostly enjoy a good music video.
Rap. Not rap. I don't care. Honestly. That doesn't bother me. I just get bored with looking at guys that just wanna look at themselves.
Of the lo/no budget rap videos I've seen I like several elements to several of this guy's rap videos:
http://www.youtube.com/user/VisualMeccaENT/videos
I think he includes more story, less "lookin at me in the mirror."
Some of the effects shots includes are really interesting, but then again, some of the sets, set designs and lighting, camera angles, subject lighting, and shot composition are pretty cool, too.
I think the images captured for 'Practice' are excellent.
The lighting is good, the focus is good, the movement is good, the sets are good, and the limited effects are good.
It's a combination of just a whole lot of the same stuff in there recycled over and over and over (the song itself is already killing that) + a lot of the same kinds of shots in there just with different environments that's primarily killing it for me.
And I don't really know what to think about the Range Rover commercial aspect.
IDK...
Something seems off with that.
Oh! And then the girl pops in there outta nowhere 3/4 of the way into the video. WTH izzat?! In or out. Pick one. I suggest in, unless she's immaterial to the act or song. A nice thick coat of estrogen never hurt no video, juno?
Might benefit from more extreme close ups, some more deep bokeh shots, change some lighting, add more non-song story, (about a 1/3 to 1/2 story-to-song ratio works good for me).
You have the equipment and techniques to capture good material.
IMHO, I think you need to let your creativity off the chain a wee more.
My current fave rap(ish) video (and I regognize the budget for this video is kray-zee, but the principles still apply)
https://www.youtube.com/watch?v=AIXUgtNC4Kc