Hmmmmm ... yeah ... but how much of the iPhone look in the video is due to the "additional hardware and editing equipment used" - as well as the whole sound and light crew behind the cameras-plural? Would it have been any worse if they'd used a GoPro or a Mavic Air ?
I think the story conception is great - it feeds into my belief that creating an engaging 1m30s advert is as much of a production challenge as a 90-minute feature, and a good training exercise for that very reason. Just not convinced it's worth spending 15 times the cost of my smartphone on a camera I can't use while wearing gloves!