I think a larger portion of $$ result of many campaigns has more to do with social networking than the inherent worthiness of any project.
More eyes on your project renders a higher probability of receiving funds.
People or groups with hundreds or thousands of facebook friends and tens of thousands of twitter followers can simply direct more eyes to their side crowdfunding projects, irregardless of the project itself, than people or groups with a "less substantial" social network.
200,000 views of a project of (subjectively)"dubious merit" may result in considerably more donations than...
2,000 views of a project of (subjectively) "obvious merit", resulting in considerably less donations.
Furthermore, I suspect an aspect some distributors consider in picking up a project is how well the producer/director/writer has already cultivated an active following.
Distributors want us to bring more to the table than just a DVD.
They want your research and development into marketing your own product.
"Yeah", that does sound a lot like they expect us to do their work, but it's kind of a background vibe I sense.
Positive confirmation or denial, would be gold regarding this suspicion.
Papertwin and I have been saying this in every thread.
Rockin'.
How about the distributor interest in our homework and audience development skills? None? Some? Unfortunately a great deal? Variable upon the distributor?(<-- most likely answer, I suspect).