The movie was produced by Sid Sheinberg, who was President of Universal Pictures in the
1970s. In fact, he discovered Steven Speilberg, and brought him to Universal. Sid has an
extensive background in film production, promotion, and distribution, which is how he was
able to get CREATURE into 1500 theatres. They advertised CREATURE extensively on TV (mostly cable), and in most markets theatres were PAID to run trailers for the movie whether they had it booked or not. Since we don't know the actual budget of CREATURE, Sheinberg could actually be "in the black" with $300,000 in boxoffice (already). It will be an interesting case to follow...