well im not a car guy at all so this is not an ad for me ! i am definitely not the target customer base, i dont take my van to places like this.
So take everything i say with a grain of salt..
At the beginning of the commercial the car is already immaculate so i cant tell that anything has been improved by taking it to the shop.
if it just started with the water and wet car then the storyline would make more sense to me - also it would make your commercial clearer.
It took like 10 seconds for me to realize that its for car detailing and not a car dealership trying to sell me automobiles
I think there are too many shots of the car being detailed and not enough shots of how good it looks after its been finished.
you might benefit from fancy shots of a polished waxed car that I wish mine looked like instead of duplicate shots of a wet car being scrubbed.
It looks like your entire color palette is just monochrome blue and i think that is really bland.
I would like to see more color thrown in
im just being a critic here, i've never even made a commercial.
maybe this is better than anything i could make, who knows!! but this is my feedback lol.
the production quality looks great so there is nothing wrong with any of the images that i see