I think the opening shot needs more oommph - the trash can isn't really identifiable as such and the white space behind it is bland. And, just my opinion, the angle was so extreme as to be distracting. I also think you linger on the pop-top a bit too long.
Otherwise, nice spot, very good voice over and concept. I'm not being critical because I did like it, very professional appearance. But I figure when it comes to feedback, honesty is the best policy. I'll ask friends for feeback on things and mostly it's "Wow, great you're brilliant" when I know they are thinking "You waste 1 year of your life on that?"
Is this a final product for them or is it a pitch to them?
