marketing Best way to get exposure for my film?

I have one short film out now and a trailer for my next project but I'm having trouble creating buzz. I don't know where to start, really. They've gotten a lot of shares on Facebook but YouTube seems dead. Are there any sure-fire ways to get the word out?
i second that. i never made any money due to lack of views but i simply like telling stories through making films, so i will continue.
Ryan Gosling Clap GIF