marketing Best way to get exposure for my film?

I have one short film out now and a trailer for my next project but I'm having trouble creating buzz. I don't know where to start, really. They've gotten a lot of shares on Facebook but YouTube seems dead. Are there any sure-fire ways to get the word out?
 

onebaldman

Pro Member
indiePRO
IOTM Winner
Getting buz for short films seems really hard... Especially since so much content comes out each minute.

Try submitting to sites that also have vimeo/youtube channels. Stuff like shortoftheweek, filmshortage, and DirectorsNotes all have their own sites and channels. One way to be seen is through channels/people that are already established.

The other way is festivals. You can browse multiple at filmfreeway.com.

Outside of that, its really a word of mouth marketing style thing. You got to get it to the right audience, and they need to spread it and love it.

* And by no means am I an expert on getting followers. I also have the same problem, but I have long since decided to go with the mentality "if its my time, its my time". I realized regardless of whether I get thousands of views, each film I make is an experience I will never forget. Looking at it that way helps me keep going, even if I may not be swimming in thumbs and followers. I also try to do a scratch back style thing, were I sub to someone's channel if they sub to mine. That way, it could be a win/win.

Hope that helps a little.
 
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The other way is festivals. You can browse multiple at filmfreeway.com.
Read careully on festival submissions, though... many film festivals require that the film not be published in order to submit. Since you already have it out there, you may not be able to submit to those festivals.

Trying to catch an audience online is more chance than strategy, unfortunately. If I knew the magic, sure-fire formula, I’d be a millionaire by now. But there is still some strategy. Use multiple social media platforms, but I’d recommend YouTube as a central viewing platform that you link on FaceBook, Twitter, and Instagram. Cut a :30 teaser that you can post to the other platforms.

Use hastags. Lots of them. Tag the broad subjects like #shortfilm and #indiefilm and anything that has to do with the genre, but tag things that seem more specific or obscure. The more tags you have, the more visibility you have for people who browse by hashtag. Look at hashtags that are popular/trending... those are the ones that more people use because more people follow. That will attract attention.
 

onebaldman

Pro Member
indiePRO
IOTM Winner
Read careully on festival submissions, though... many film festivals require that the film not be published in order to submit. Since you already have it out there, you may not be able to submit to those festivals.
That is very true, but lately more and more fests are waiving that requirement due to all that is happening. Some are even making major submission discounts due to the virus.
 
Getting buz for short films seems really hard... Especially since so much content comes out each minute.

Try submitting to sites that also have vimeo/youtube channels. Stuff like shortoftheweek, filmshortage, and DirectorsNotes all have their own sites and channels. One way to be seen is through channels/people that are already established.

The other way is festivals. You can browse multiple at filmfreeway.com.

Outside of that, its really a word of mouth marketing style thing. You got to get it to the right audience, and they need to spread it and love it.

* And by no means am I an expert on getting followers. I also have the same problem, but I have long since decided to go with the mentality "if its my time, its my time". I realized regardless of whether I get thousands of views, each film I make is an experience I will never forget. Looking at it that way helps me keep going, even if I may not be swimming in thumbs and followers. I also try to do a scratch back style thing, were I sub to someone's channel if they sub to mine. That way, it could be a win/win.

Hope that helps a little.
I just submitted my trailer to FilmShortage so hopefully that pans out. Once I finish that short I'll look into paying $30 to post it on other websites lol
 

mlesemann

Staff Member
Moderator
It's really a crap shoot. I had a conversation with another filmmaker yesterday, and even though we were talking about the feature he wants to make, the point is the same: no one cares as much about your movie as you do.

That's just reality, and there's no simple fix. So keep putting it out there. Keeping in mind what others have said re film festivals (and I definitely think they can serve a purpose), get it out on YouTube, Vimeo, and anywhere else you can. Then share it here, and on Facebook, Instagram, Twitter, and every place else. Then re-share it again in a few days/weeks.

You can also look at sites like FilmHub that may (not will, may) get it on other streaming sites without a fee. And consider putting it on Amazon via Video Direct, which is free as well (but you need close captions).

Good luck!
 

onebaldman

Pro Member
indiePRO
IOTM Winner
I've also noticed that features are definetly the way to go for distribution if that's the goal. I've only done shorts so far, so I'm not 100% sure about that, but people have said they won't watch something cinematic for longer than 5 minutes. Features though, I think people know to sit down and relax for the long haul.
 
I've been in the same boat many times. I LOVE making short films (mostly documentary) but I've learned to have very specific goals about distribution and exposure - because, as Mlesemann pointed out, nobody cares as much as you. I made one short just because I needed some car and action content on my reel. I made another one just to try and win an award, ANY award (since, unfortunately, that's the most surefire way to get any attention) just so I could say I was an "award-winning" filmmakers. We just made another show, a docu-series pilot/travel show, that we just wanted to get ANY distribution (so far, FAIL) so we literally, I shit you not, said to ourselves "what kind of content sells the easiest" and we decided it was a travel show. My point is, you'll drive yourself insane if you don't set specific goals for yourself. Because what is "buzz" and when will you know you have it? I mean, we're talking about your film right now and we haven't even seen it. Ha!
 
I have one short film out now and a trailer for my next project but I'm having trouble creating buzz. I don't know where to start, really. They've gotten a lot of shares on Facebook but YouTube seems dead. Are there any sure-fire ways to get the word out?
Indie Tube is a good source, as well as Film Freeway. Indie Tube is newer but they allow you to sell your content as well.
 
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