Lol, yeah, whatever it takes to stay in business. I bet they'll start saying that its the only way to really really get that film look.
Tbh, that really is the only way to get that film-look - shooting on film.
While the quality of digital cameras get better each quarter, there is simply
nothing that can come close to that elusive feel that digital enthusiasts (and digital designers) are trying to emulate.
There's more to it than lens-adapters, lines of resolution, software plugins/addons to emulate, whatever.
It is just not possible to get that organic [bunny-quote]FILM LOOK[/bunny-quote] using anything else aside from film.
Film is dying, there's no denying. The incredible advances in digital media improves day to day. It is inevitable that digital will replace film.
That's not the same to say that digital will surpass what film offers.
When the vast majority of the paying viewing public are used to that "digital look", it's the day film's done.
There are so many people trying to duplicate film: Just shoot film!
There are also a tonne of people trying to make thing look good - you can do that in digital, too. It can look good, it can have fancy lenses, it can do all kinds of tricks to look like film... it simply just ain't.
In several years (I give it five), there won't be anyone even trying to find the difference. The people making this jump from what is acceptable for "film" will happily be accepting digital mediums as the way it always was.
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Back to the original video...
Nice work. Though I'd be double-timing it to the shore, once I caught a glimpse of anything bigger than a minnow!
Dolphin or Shark? I ain't sticking around to find out.