The first episode of Dragon Age: Redemption is finally out (it's been in the works for a year and a half), and it's pretty awesome. For those unfamiliar with it, Felicia Day is creating the series for BioWare, as a tie-in to their Dragon Age video games.
https://www.youtube.com/watch?v=-093SQo9NWM
This is opening up a new avenue for web series creators to make money. Rather than just creating a web series and then hoping to draw in advertisers, you might have the opportunity to create a specific series for an advertiser. It's like product placement on steroids.
Felicia Day hasn't done things like this in the past (she said she's been approached before, but never felt like the project was something she really wanted to do until now), but she recognized the opportunity when something she was interested in finally came along. And depending on the success of this series, other companies may follow suit. And hiring someone who's already created a successful series makes more sense than trying to do everything from scratch.
Anyway, I'm wondering what everyone else thinks of this kind of model? I realize deals like this are going to be few and far between (at least for now), but I'd wager that finding this kind of deal is at least as attainable as making it as a director or producer in Hollywood (and by "making it" I mean working at it full-time, without supplementary income), and probably more so because there aren't the same kind of gatekeepers in place (yet).
https://www.youtube.com/watch?v=-093SQo9NWM
This is opening up a new avenue for web series creators to make money. Rather than just creating a web series and then hoping to draw in advertisers, you might have the opportunity to create a specific series for an advertiser. It's like product placement on steroids.
Felicia Day hasn't done things like this in the past (she said she's been approached before, but never felt like the project was something she really wanted to do until now), but she recognized the opportunity when something she was interested in finally came along. And depending on the success of this series, other companies may follow suit. And hiring someone who's already created a successful series makes more sense than trying to do everything from scratch.
Anyway, I'm wondering what everyone else thinks of this kind of model? I realize deals like this are going to be few and far between (at least for now), but I'd wager that finding this kind of deal is at least as attainable as making it as a director or producer in Hollywood (and by "making it" I mean working at it full-time, without supplementary income), and probably more so because there aren't the same kind of gatekeepers in place (yet).