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Wise words for what's next.

Good article, Paper

...but while I agree he does have some good advice, he doesn't have much of an answer as to how one addresses the new marketing paradigm. He lays out the likely trends and how they are mostly bad news, but there isn't a magic bullet or strategy.

That's not his fault, of course.

-C
 
I'd say that's because Cinema has not yet discovered how to tackle it, either.

Illegal Downloading will not stop, Legal-Downloading will continue to be underpriced, and DVD sales are not likely to rise. So the question is, where's the money making in all of this?
 
Papertwinproductions said:
I'd say that's because Cinema has not yet discovered how to tackle it, either.

Illegal Downloading will not stop, Legal-Downloading will continue to be underpriced, and DVD sales are not likely to rise. So the question is, where's the money making in all of this?
Click to expand...

That's the same question print media is now grappling with. The New York Times is about to start charging for content access this year and one has to ask oneself if that content is going to be worth whatever they charge for admission. An interesting conflict will arise then, because so many other websites and popular blogs link to NYT articles. Those links will become inoperable unless one has paid the fee.

I've read The Atlantic is one of the few major national print magazines to turn a profit for 2010. They have a very strong web presence. I'd like to know more about their business model.

SOMEBODY is going to discover the means to make money consistently in a world where distribution is practically free. Wonder who it will be.
 
Thanks for posting this, Paper. Many of his points are topics that I have discussed at length with my camera buddy John Tulin and other media makers.
 
Not a problem, Flicker. I thought it might twiddle a few thinking caps.

I have no idea who the person will be, Charles. But whoever he/she is, i hope they appear soon...
 
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