If this is being asked in the way I think it is, then I feel that it is a bit misguided.
To ask this question means to ask "what should I do to make people like me just as much as they like this other artist?" Which can translate to, "what elements must I borrow from these other more profitable and well-received films to make mine attract the same attention."
I'm not exactly saying that this is the only interpretation of that question, but it's the most obvious.
That's not what I'm saying at all. I never said you need to 'borrow elements'. Indeed, to take that statement to it's natural conclusion, you can look to films like Transmorphers or even a Sharknado.
I pose the question without really knowing what the answer is. What is going to make your film stand out from the pack and get noticed? I say it as it used to be a great script and relatively well-known actors who you've enticed over based simply on how great your script is.
But it's more than that. Just doing that is simply not enough. And at the same time, depending on the movie, isn't necessary at least when we're talking well-known actors.
So what is it? What is it that's going to make your film stand out? Is it a killer marketing plan? Is it a killer original concept? Is it making the right connections?
What's going to make
your film catch the ire of someone who matters - or catch the ire of an audience who can help you make some money from your endeavour?
Therefore, I feel the real question you should be asking is, "what do I have to offer that is just as valuable as this other filmmaker?" "What stories do I enjoy, what images do I like to photograph, and what emotions do I like to conjure up that will make audiences appreciate the experience just as much as other popular films?"
Depends. If you're trying to feel good about yourself and motivate yourself, sure. I'm talking about when you're making your masterpiece. When you've got films that have killer original concepts, killer scripts, well known actors and great marketing plans that bomb at the box office. What is it about
your film that's going to be different?
I'm not saying 'hey your film is going to be shit'
I'm saying think about it. What does your film offer that's different. What can you do that will set it apart? Why has no-one heard of Green Room but The Purge went gangbusters at the box office. Why is Beasts of the Southern Wild more known than, say, Short Term 12 or Fruitvale Station?
Why did Monsters land its Director onto Godzilla and Star Wars? Especially when it took a total of $20,000 on its opening weekend?
You must develop your own style and your own vision.
Of course.
But keep these things in mind, and use them to develop your plans.
Should you submit to Cannes or Sundance or LA Film Fest, or should you just put your film on YouTube? Why? The most successful films have some sort of post-film plan. I fear that too many get caught up in the actual making of the film, that they don't put enough, or any, thought into what they'll actually do with it.
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On the 'revolution' I think it's interesting in that the 'revolution' of digital has really brought about phenomena such as YouTube stars.
It's interesting to me, when YouTube first came out and there were extremely talented filmmakers using it as a distribution platform. Back then, you could have said that YouTube will be the next big film distribution platform and give a voice to independent filmmakers and a platform to get noticed.
And sure, it is that to some extent. But it's a much bigger platform for those who like to scream at the camera, play video games, be mildly funny or ironic, and/or simply give their thoughts to hundreds of thousands of people. If you'd asked me back then whether I thought the technical prowess and great storytelling that was on YouTube would make the most money, or people talking at a camera being mildly funny/ironic and appealing to teenagers, I would definitely not have said the latter.