One of the interesting things that I've learned in the past 6 months of screenings (both fests and otherwise) is that guys like Surviving Family better than I feared they might. My caution was partly because movies about dysfunctional families are frequently labeled "chick flicks," and partly because I feared that a female writer/producer (me) and director might not be able to appeal to a male audience.
But the reaction has been at least as postive from guys that see it as from women. Could be because the themes of alcoholism and mental illness are (for good or bad) universal, or because there are terrific men in the movie as well as attractive women who are also terrific actors....Dunno.
But this left me with the question of how to present the movie in a way that's appealing to men (NOTE: Moderator feel free to move this to a Promotional area if needed).
After talking with several guys, I decided we needed a trailer that (1) emphasized the attractive young women, (2) excluded the older actress who is fantastic but not a pull for guys, (3) highlighted a drunk guy, (4) hinted at violence, and (5) was shorter (i.e., under a minute).
Cracker Funk (who also did the first trailer, which I STILL love and will still use) came up with this for us, which we're rolling out today:
https://www.youtube.com/watch?v=ttM1QM4YYtE
But the reaction has been at least as postive from guys that see it as from women. Could be because the themes of alcoholism and mental illness are (for good or bad) universal, or because there are terrific men in the movie as well as attractive women who are also terrific actors....Dunno.
But this left me with the question of how to present the movie in a way that's appealing to men (NOTE: Moderator feel free to move this to a Promotional area if needed).
After talking with several guys, I decided we needed a trailer that (1) emphasized the attractive young women, (2) excluded the older actress who is fantastic but not a pull for guys, (3) highlighted a drunk guy, (4) hinted at violence, and (5) was shorter (i.e., under a minute).
Cracker Funk (who also did the first trailer, which I STILL love and will still use) came up with this for us, which we're rolling out today:
https://www.youtube.com/watch?v=ttM1QM4YYtE
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