Not exactly a secret, Red introduced the Scarlet camera at NAB, here's an interview with Ted Schilowitz at Red about the target market for a 3K camera that should sell in the $3000 range.
https://www.youtube.com/watch?v=<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/QkoHTjx8siM&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/QkoHTjx8siM&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>
(from Camcorderinfo.com)
Sure to stir the "film look" debate for some time to come!
Neil
https://www.youtube.com/watch?v=<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/QkoHTjx8siM&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/QkoHTjx8siM&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>
(from Camcorderinfo.com)
Sure to stir the "film look" debate for some time to come!

Neil