Yeah I was referring to by appointment tv, referencing an article like this one.. there are several to choose from that all cite the same statistic.. that demographics are shifting away from old fashioned tv to internet streaming.By "live" do you mean linear?
That is, "by appointment TV," as opposed to on demand?
I'm the producer of a TV show that airs on a linear diginet TV network, and I've given this question a ton of thought. Is linear programming dying?
But maybe not. On demand streaming has its advantages, but there's still something to be said for the community "feel" of watching linear TV. That is, that you're sitting down to watch a show along with the rest of America (or Europe or wherever you're from) at an appointed time.
If linear TV goes the way of the dinosaur, it'll hurt the indie producers like me who heavily depend on the organic channel flipping nature of TV show discovery.
Yeah vertical video was a surprising development to me but I don't use snapchat or instagram.