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Knightsilver© DVD Concept
- Thread starter Jetrefilm
- Start date
Now I would watch this film based solely on the cover.
Cover Content
I know marketing drives a ridiculous amount of DVD cover design: men holding guns, sepia collages showing you all the main characters in the movie, half naked chicks...
...all the boring stuff that's been done so much for so long that the actual Point of Purchase power of the graphic design has devalued by overexposure to nothing.
I am far more about adding some clever tagline and framing something elegant and enigmatic on the cover. Show them something they have not seen before -- and believe me that is going to be a challenge given the sheer number of films out in the world right now.
The same is true for trailers. I just saw the trailer for the latest film by Matt Damon -- "Green Zone" I think it's called. Now, let me volunteer that I am not a big Matt Damon fan -- just not.
That being said, the trailer for "Green Zone" is so mind-numbingly parochial, so egregiously cliche. My God, you've heard ever line from that trailer hundreds and hundreds of times in other films. The snippets they chose are shockingly trite.
My the Law of Averages they should have been able to cobble together a more engaging and exciting trailer than that.
Because we have such a chilling deficit of good directors in the film industry, the guys who make the trailers literally (LITERALLY) tell you the entire movie in the trailer in hopes of getting you to watch it. They are afraid if they leave any plot point untouched, the trailer will be "cryptic and impenetrable" and the audience will not watch it.
Medieval logic.
So, as I move into LA territory, I am not sure my design criteria will survive an encounter with the enemy of originality, but I'm going to try.
David Jetre
I know marketing drives a ridiculous amount of DVD cover design: men holding guns, sepia collages showing you all the main characters in the movie, half naked chicks...
...all the boring stuff that's been done so much for so long that the actual Point of Purchase power of the graphic design has devalued by overexposure to nothing.
I am far more about adding some clever tagline and framing something elegant and enigmatic on the cover. Show them something they have not seen before -- and believe me that is going to be a challenge given the sheer number of films out in the world right now.
The same is true for trailers. I just saw the trailer for the latest film by Matt Damon -- "Green Zone" I think it's called. Now, let me volunteer that I am not a big Matt Damon fan -- just not.
That being said, the trailer for "Green Zone" is so mind-numbingly parochial, so egregiously cliche. My God, you've heard ever line from that trailer hundreds and hundreds of times in other films. The snippets they chose are shockingly trite.
My the Law of Averages they should have been able to cobble together a more engaging and exciting trailer than that.
Because we have such a chilling deficit of good directors in the film industry, the guys who make the trailers literally (LITERALLY) tell you the entire movie in the trailer in hopes of getting you to watch it. They are afraid if they leave any plot point untouched, the trailer will be "cryptic and impenetrable" and the audience will not watch it.
Medieval logic.
So, as I move into LA territory, I am not sure my design criteria will survive an encounter with the enemy of originality, but I'm going to try.
David Jetre
Great job, David.
I echo Uranium City.
Clean, simple, catchy. Keep us posted about the release!
-Ryan
I echo Uranium City.
Clean, simple, catchy. Keep us posted about the release!
-Ryan
I like the artwork and the story sounds cool, but I’m not big on the title and tagline position.
The title position lacks dominance and gives it a backstage pass feel.
The tagline layout is kind of eye noisy (might be better in italics) and reads a little clumsy.
Both should “pop”, but it's a tight space and will be hard not to look like a paperback novel cover.
-Thanks-
The title position lacks dominance and gives it a backstage pass feel.
The tagline layout is kind of eye noisy (might be better in italics) and reads a little clumsy.
Both should “pop”, but it's a tight space and will be hard not to look like a paperback novel cover.
-Thanks-
I've often wondered where all the apocolyptic movies are? We've got so many POST-apocolyptic movies. I wanna see the apocolypse!
DVD Changes Coming
To Everyone:
Thanks for your comments. They are always welcomed.
To Buddy Greenfield:
You anticipated my own revision to my cover. I am not a big fan of the title (in base bar) but the image itself makes it difficult for it to go anywhere else. Also, I do like the tag line but agree that it is oddly placed.
I am considering pushing the entire graphic up so that the top bar (and "widescreen") vanishes entirely. This would allow more space at the bottom of the DVD, and a stronger black base from which I can reverse both the title and the tag line more demonstratively.
I don't like titles at the bottom of DVDs but I did this so late one night (4 a.m.) I just uploaded it to get some feedback.
Thanks for the comments.
David Jetre
To Everyone:
Thanks for your comments. They are always welcomed.
To Buddy Greenfield:
You anticipated my own revision to my cover. I am not a big fan of the title (in base bar) but the image itself makes it difficult for it to go anywhere else. Also, I do like the tag line but agree that it is oddly placed.
I am considering pushing the entire graphic up so that the top bar (and "widescreen") vanishes entirely. This would allow more space at the bottom of the DVD, and a stronger black base from which I can reverse both the title and the tag line more demonstratively.
I don't like titles at the bottom of DVDs but I did this so late one night (4 a.m.) I just uploaded it to get some feedback.
Thanks for the comments.
David Jetre