Ummm ... that's not (at all) how I'd see it. To my mind, the goal of "creativity" is to transform something ordinary (messy, worthless, broken ...) into something less ordinary. One might argue that a "true creative artist" would have no regard for the eventual value of the work created, but the prospect of some kind of reward is a great motivator. All industries rely on someone in the business having a creative streak, otherwise they fall by the wayside and become irrelevant.
Thirty years is a very short span of time!
Nevertheless, when looking back at what someone did in the past, you must consider the context and the implications of what they did. The first people to produce stock images and stock video were inventive and delivered a product to an industry that was only starting to figure out how to use it. Nowadays - as you are well aware - anyone anywhere can generate stock footage with a few well-chosen words, and the product is essentially high quality garbage, sucked up and spat out by an infinite number of YouTubers and automated content generators, to be watched on a 5" screen (or not watched at all) ...
Were you to look at my career, I left university with a shiny new degree just over thirty years ago. The work I'm doing today (when I can be bothered to do it
) is essentially the same, despite all kinds of fancy new innovations making their way into my workspace. There are things in life that just don't change from one generation to the next, no matter how much creativity you throw at them.
Yep. When I come across a plaque paying tribute to So-And-So for some Great Contribution, I do occasionally wonder what legacy I'll leave behind, and then realise that I probably don't have enough years left to achieve it. I'm about a fifth of the way through a To Do list that I drew up when we moved to France 20 years ago and rediscovered a couple of months ago, so ...
... so instead of chasing an early death in the quest to earn a plaque on a wall, I spend more time on achievable short-term (creative) goals with no thought of "value".