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campaign I Need A Better Knife

Hi my name is Amaya Russell, I am an independent film producer based in Austin, Texas and we launched the crowdfund for our next project entitled I Need A Better Knife! I’m hoping to see if anyone can offer any advice as we are reaching the end of the campaign. I know your own network is what’s most valuable but I think this story can appeal beyond our own circles. It’s a story about Elliot, a seventeen year old who reunites with his family after a stint in a psychiatric facility. The only problem is they refuse to talk about it, and he must decide if he can suppress his feelings in order to remain a member of his family. Essentially it asks “What happens when the people who are supposed to love you unconditionally, have conditions?” Let me know what you think!!

 
Hi Amaya!

I'm bankrupt so I can't donatate to anything, generally speaking I think filmmakers aren't a great demographic to crowd fund from, since we all have our own projects that we want to fund instead.

That said, I looked at your crowd funding page, I think it would help if you have more of a solid plan.
It doesn't say how long the script is, how many days you plan on shooting, how long you expect to work on post production, how and where will it be released to the public, etc are all good notes that would increase confidence in investors.
 
I looked at the page and have some thoughts.

Since Jordan successfully crowd funded a previous project I think it would be
helpful if you included a link to that finished film. The current project might be
something that will be of interest to people beyond your current circle - so show
us what ya got.

I know this is just a "drive-by" post looking for donations, but you could expand
your network of contacts by connecting here on indietalk.

What sfoster mentioned might not be needed on the Indiegogo page but all of that
is of interest here. As fellow filmmakers those things are important to us.
 
Hi Amaya!

I'm bankrupt so I can't donatate to anything, generally speaking I think filmmakers aren't a great demographic to crowd fund from, since we all have our own projects that we want to fund instead.

That said, I looked at your crowd funding page, I think it would help if you have more of a solid plan.
It doesn't say how long the script is, how many days you plan on shooting, how long you expect to work on post production, how and where will it be released to the public, etc are all good notes that would increase confidence in investors.
I’m in the same boat, but was hoping to hear some feedback. This is great advice thank you! I always struggle with listing out the post production plans because I feel like it changes so much. However, I think at least having a baseline listed would be helpful for the investors.
 
I looked at the page and have some thoughts.

Since Jordan successfully crowd funded a previous project I think it would be
helpful if you included a link to that finished film. The current project might be
something that will be of interest to people beyond your current circle - so show
us what ya got.

I know this is just a "drive-by" post looking for donations, but you could expand
your network of contacts by connecting here on indietalk.

What sfoster mentioned might not be needed on the Indiegogo page but all of that
is of interest here. As fellow filmmakers those things are important to us.
That is a great idea and such an easy add to improve the campaign. Honestly I don’t have much experience crowdfunding even though Jordan does. I want to be able to take lessons from this campaign going forward. It’s kinda frustrating to crowdfund prior to the film being made is what I’m discovering. I’m working on a couple other projects that we created out of our own budgets. So I’m thinking maybe we crowdfund now that the films are done so there’s evidence of what it is haha if that makes sense. So that the focus can be on postproduction additions and festival submissions. However, my upcoming projects all want to fundraise prior to shooting so I feel more pressure. Another project I’m working on is through seed n spark which I have no experience with. So if you have any insight on that platform as well I’d love to hear. Sorry for the word vomit lol.
 
I second DirectoRik's suggestion that "you could expand your network of contacts by connecting here on indietalk." I recommended to another newbie making many of your same mistakes that they check out the many helpful crowdfunding articles at "Seed & Spark". Your approach is singled out as one to avoid: You joined this forum just to ask for money; you don't care about the forum or anyone in it, only what you can extract from us. That is bound to stir more resentment than support. Picture it this way: A bunch of friends are having a party, then you show up; nobody knows you or anything about you and nobody invited you, but you ask everyone to give you money. Why the hell should we? Who the fuck are you?

The most successful tactic generally is to 1) Identify your audience. Who is your movie for? The answer is never, "Everyone!" There has never been and never will be a movie that appeals to everyone. Who is your movie for? If you can't answer that question, you're not ready to make the movie. 2) Figure out where your audience congregates. Are you making a horror movie? Then join horror-movie-fan forums and Facebook Groups. 3) Don't ask for money right away! Become a member of the community. Post about the horror movies you've enjoyed, and why you enjoyed them. Watch other people's movies and comment on them. It's not an overnight process, but it is quite swift. Once you are known as a good guy in the community, we will gladly donate to your crowdfunding campaign -- to help out our friend.

That leads me to another oft-repeated (and oft-ignored) fact: Most crowdfunding donations do not come from strangers. They come from your extended network: the people you know, and the people they know. (That number of people times your likely response rate times the average donation gives you the budget of your movie.) Get your cast and crew to promote your crowdfunding campaign to their contacts. (And don't resent them if they don't. What you are doing is asking them to ask their friends to give you (a stranger) some of their money. Not everyone is comfortable asking their friends that. Remember who's doing whom a favour here: funding and selling the movie is your job, not theirs.)

You failed to achieve the goal you set in your last campaign. Now you have a new campaign, where you are asking for more than twice that amount of money. What has changed that you think you can go from not being able to raise five grand to being able to raise ten grand? Apparently nothing, because your new campaign is failing worse than your first one: less money and fewer backers. This is entirely to be expected. Everybody who supports you will donate to your first campaign; every subsequent campaign will see that group decrease by about 50 percent. (You're actually doing just a smidge better than average: your second campaign has just over half the backers of your first, although only one-third the bucks.)

-----

On a completely separate topic, I would like to tread gently: I suggest that the content of the movie you want to make may be limiting your audience appeal. I have seen this exact movie over and over again, pushed by creators acting exactly as you are now, for 34 years. From how and what you present, I can already tell what kind of person you are and what movie you will make, and I do not believe that this project is a movie that people will want to see. I can see that it is very important to you to make this movie. Do you have any reasons to think that your movie will be interesting to people who aren't you? What are those reasons? There's your hook!

Making any movie requires a great deal of hard work, and it is very easy to do all that hard work and end up with a bad movie. That said, here are some movies that the world does not need to watch again. We have already seen these eleventy-squillion times:

1) A semi-autobiographical short about you heroically coming out as gay, or heroically overcoming abuse, or heroically dealing with mental illness. Art is therapeutic, not therapy. I'm really sorry that you've had a hard life, and I will advocate and work for public policy that helps people who need it -- but that is a far cry from saying that this will make an interesting movie. You had better have a damned good point other than "This is what I went through," if you want to make a movie people will watch out of something other than politeness. Extra cliche points if you reply to critics in anger, "This actually happened!" So what? It's still a bad movie.

2) A feature-length dramedy about four twenty-something young men who throw a house party and connect or fail to connect with the women in their lives. Extra cliche points if one of them comes out as gay.

3) A dramatic short about two estranged family members who reconnnect at the funeral of a third family member. Extra cliche points if the deceased committed suicide.

4) A noir drama about a jaded hitman who just wants to feel a human connection. Extra cliche points if he spends a lot of time sitting alone smoking a cigarette and staring into the middle distance. Extra, extra cliche points if it's shot in black-and-white.

5) Fan films, especially Batman fan-films. You can't legally show these films to anyone except your own friends whom you invite into into your own living room, but the major IP owners have usually been tolerant as long as you don't charge money for your Amateur Hour. Always remember: you're playing in someone else's sandbox. At any time some low-level lawyer at Warner Discovery can get your fan-film pulled from YouTube, and the law is completely (and rightly) on their side. (Creators behind these projects usually have a multi-movie slate planned that will finally "do Batman right", as soon as someone answers their request for James Gunn's cellphone number.)

All that blithered, I sincerely wish you the best of luck with your project and career!
 
With all respect to @The Lone Banana , I'll just say this: make the movie you want to make, and make it as well as you can.

Don't worry about what other people say should or shouldn't be the story, as long as what you tell is important to you.

YES, always keep your audience in mind - one of my pet peeves is what I call "self-indulgent filmmaking," in which directors try to show how smart and cool they are. Do your best to make it interesting to your target audience but don't hesitate to say what's important to you.

I once had a woman chase me out of a festival screening, shouting that I was morally wrong to end my movie the way I did 🤣 Hey, shit happens :)
 
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I would like to tread gently:
I can already tell what kind of person you are and what movie you will make, and I do not believe that this project is a movie that people will want to see.

Angry Jazz Band GIF by Peacock
 
I second DirectoRik's suggestion that "you could expand your network of contacts by connecting here on indietalk." I recommended to another newbie making many of your same mistakes that they check out the many helpful crowdfunding articles at "Seed & Spark". Your approach is singled out as one to avoid: You joined this forum just to ask for money; you don't care about the forum or anyone in it, only what you can extract from us. That is bound to stir more resentment than support. Picture it this way: A bunch of friends are having a party, then you show up; nobody knows you or anything about you and nobody invited you, but you ask everyone to give you money. Why the hell should we? Who the fuck are you?

The most successful tactic generally is to 1) Identify your audience. Who is your movie for? The answer is never, "Everyone!" There has never been and never will be a movie that appeals to everyone. Who is your movie for? If you can't answer that question, you're not ready to make the movie. 2) Figure out where your audience congregates. Are you making a horror movie? Then join horror-movie-fan forums and Facebook Groups. 3) Don't ask for money right away! Become a member of the community. Post about the horror movies you've enjoyed, and why you enjoyed them. Watch other people's movies and comment on them. It's not an overnight process, but it is quite swift. Once you are known as a good guy in the community, we will gladly donate to your crowdfunding campaign -- to help out our friend.

That leads me to another oft-repeated (and oft-ignored) fact: Most crowdfunding donations do not come from strangers. They come from your extended network: the people you know, and the people they know. (That number of people times your likely response rate times the average donation gives you the budget of your movie.) Get your cast and crew to promote your crowdfunding campaign to their contacts. (And don't resent them if they don't. What you are doing is asking them to ask their friends to give you (a stranger) some of their money. Not everyone is comfortable asking their friends that. Remember who's doing whom a favour here: funding and selling the movie is your job, not theirs.)

You failed to achieve the goal you set in your last campaign. Now you have a new campaign, where you are asking for more than twice that amount of money. What has changed that you think you can go from not being able to raise five grand to being able to raise ten grand? Apparently nothing, because your new campaign is failing worse than your first one: less money and fewer backers. This is entirely to be expected. Everybody who supports you will donate to your first campaign; every subsequent campaign will see that group decrease by about 50 percent. (You're actually doing just a smidge better than average: your second campaign has just over half the backers of your first, although only one-third the bucks.)

-----

On a completely separate topic, I would like to tread gently: I suggest that the content of the movie you want to make may be limiting your audience appeal. I have seen this exact movie over and over again, pushed by creators acting exactly as you are now, for 34 years. From how and what you present, I can already tell what kind of person you are and what movie you will make, and I do not believe that this project is a movie that people will want to see. I can see that it is very important to you to make this movie. Do you have any reasons to think that your movie will be interesting to people who aren't you? What are those reasons? There's your hook!

Making any movie requires a great deal of hard work, and it is very easy to do all that hard work and end up with a bad movie. That said, here are some movies that the world does not need to watch again. We have already seen these eleventy-squillion times:

1) A semi-autobiographical short about you heroically coming out as gay, or heroically overcoming abuse, or heroically dealing with mental illness. Art is therapeutic, not therapy. I'm really sorry that you've had a hard life, and I will advocate and work for public policy that helps people who need it -- but that is a far cry from saying that this will make an interesting movie. You had better have a damned good point other than "This is what I went through," if you want to make a movie people will watch out of something other than politeness. Extra cliche points if you reply to critics in anger, "This actually happened!" So what? It's still a bad movie.

2) A feature-length dramedy about four twenty-something young men who throw a house party and connect or fail to connect with the women in their lives. Extra cliche points if one of them comes out as gay.

3) A dramatic short about two estranged family members who reconnnect at the funeral of a third family member. Extra cliche points if the deceased committed suicide.

4) A noir drama about a jaded hitman who just wants to feel a human connection. Extra cliche points if he spends a lot of time sitting alone smoking a cigarette and staring into the middle distance. Extra, extra cliche points if it's shot in black-and-white.

5) Fan films, especially Batman fan-films. You can't legally show these films to anyone except your own friends whom you invite into into your own living room, but the major IP owners have usually been tolerant as long as you don't charge money for your Amateur Hour. Always remember: you're playing in someone else's sandbox. At any time some low-level lawyer at Warner Discovery can get your fan-film pulled from YouTube, and the law is completely (and rightly) on their side. (Creators behind these projects usually have a multi-movie slate planned that will finally "do Batman right", as soon as someone answers their request for James Gunn's cellphone number.)

All that blithered, I sincerely wish you the best of luck with your project and career!
I didn’t expect to get any donations here just looking for advice from a producing standpoint on how to strengthen the campaign. Something I’ve noticed based on the other advice I received is that the campaign isn’t streamlined. Like for instance the directors previous work is linked but not easily accessible on the site. I was hoping to hear if there’s anything to be added other than a directors video. I’m wondering if it would be smart to keep the campaign open and add in actor interviews? I wasn’t involved in the directors last project so I’m not sure on details of the last campaign. I think we were hoping on actors sharing but like you said can’t hold it against if they don’t. I said this in previous reply but I think it’s so difficult to fundraise prior no matter how prepared I think we are there’s always some sort of hiccup and the timing of this campaign has been ass because who wants to donate to a short film right around the holidays. I agree with you about clichés something that I like about this script is that it’s short simple and straightforward. The story is only 4 pages long and only focusing on the moment of him coming back home. It does feel repetitive to see the same “I’m misunderstood” story but I have high hopes for this because it’s more about Elliot’s family than it is about Elliot and how all the family members respond. More of a short case study than anything. Something to add to your list of awful clichés. Anything about some person trying to put themselves out there by going to a party. But of course the party always causes the protagonist to have a mental breakdown in the bathroom and splash their face with water repeatedly til their friend comes to tell them it’s okay that they just have social anxiety. And for some reason that wraps up the story ? Hahahah always cracks me up. Thank you for your response I’ll keep some of your advice in mind for some other upcoming projects.
 
With all respect to @The Lone Banana , I'll just say this: make the movie you want to make, and make it as well as you can.

Don't worry about what other people say should or shouldn't be the story, as long as what you tell is important to you.

YES, always keep your audience in mind - one of my pet peeves is what I call "self-indulgent filmmaking," in which directors try to show how smart and cool they are. Do your best to make it interesting to your target audience but don't hesitate to say what's important to you.

I once had a woman chase me out of a festival screening, shouting that I was morally wrong to end my movie the way I did 🤣 Hey, shit happens :)
The way I see it any strong reaction makes it worth it. If a film is just blah people leave the screening and never think of it again. To elicit the response of chasing you out the theatre is pretty awesome hahah.
 
The way I see it any strong reaction makes it worth it. If a film is just blah people leave the screening and never think of it again. To elicit the response of chasing you out the theatre is pretty awesome hahah.
YES :)
I've always said that I want people to think about my movies long after they've seen them but never said they have to like them.

And to your question above:
I think interviews with actors could be useful, yes.
Could they perhaps discuss why this story speaks to them? How it resonates with their experience(s)?
Is it perhaps different from other projects they've acted in?

Having videos that include the actors might incentivize them to share the campaign, as it's a way for them to show themselves more than in a still photo.
 
YES :)
I've always said that I want people to think about my movies long after they've seen them but never said they have to like them.

And to your question above:
I think interviews with actors could be useful, yes.
Could they perhaps discuss why this story speaks to them? How it resonates with their experience(s)?
Is it perhaps different from other projects they've acted in?

Having videos that include the actors might incentivize them to share the campaign, as it's a way for them to show themselves more than in a still photo.
What’s funny is we waited to cast til posting the campaign so I feel like we should’ve done this from the jump. But that’s how it goes I suppose. We’re supposed to shoot January 25th so at this point I’m debating on either pushing back or running with what we got going on. These are great questions for the interviews hopefully we’ll be able to shoot it. If anything maybe a secondary campaign? I feel like that’s kinda overkill tho.
 
I really like the personal "filmmakers story" Jordan uses in the campaign video.
I don't need to see videos of actors I've never heard of - won't inspire me
to donate. But (as @mlesemann said) it might inspire the actors friends to
donate - so it can't hurt.

Expanding your contacts and reaching beyond your own circles takes time.
I suspect 25 days isn't enough. Ask Jordan what he did to get so close to his
funding goal for "Imposter".
 
For reference, one of our members shortfilmsensei (previously onebaldman) made a 10 minute sci-fi film for a similar price point
You will save a lot of money and effort by using a modern day house as your set.


We're pretty good here at being scrappy, I'm sure we could help you lower your production budget with a bit of creative problem solving
 
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For reference, one of our members shortfilmsensei (previously onebaldman) made a 10 minute sci-fi film for a similar price point
You will save a lot of money and effort by using a modern day house as your set.


We're pretty good here at being scrappy, I'm sure we could help you lower your production budget with a bit of creative problem solving
The production design on this is phenomenal. (i’m sure that’s where most the budget went) The sound design is also great I think that’s what i’m most concerned about because I have a recordist that’s a friend ,but not someone to mix which I think can make or break the film. $8,000 seemed high to me as well I think realistically it can be done for 2k. The idea was to pay everyone fair compensations and rent out extra equipment outside of our cabinet. The actors alone are $1,200 and I have a caterer I know can make one meal for 20+ for $170. The way it was explained to me was there’s tried to how this production can be done. However abt stand right now the entire budget is going to the actors. The payments had been agreed upon before I even joined. Right now my biggest concerns are feeding everyone twice because I’m expecting it to be a 12hr day. I’ve thought about asking for donations of food from local businesses. I’m just trying to figure out what would be the best way to reach out.
 
Sounds like you have a fair budget.

If you reach the goal everyone will get paid. If you can't reach that you will be
able to cut some of the pay and still make the movie.

On my first short films we didn't pay anyone. Food, equipment rental, film,
(we shot on 16mm), location rental and special effects - they were horror
films - and some post production costs.

Are you doing this through TXST?
 
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