This one's going to sound stupid, but variable pricing for admission tickets. Not all movies are alike. Not all movies are worth the same admission price.
Not stupid at all. This was tried for many years here in Los
Angeles. An entire chain offered smaller, independent movies
for lower ticket prices. Nice theaters, excellent projection and
sound. Very few people went so they offered a “loss leader” -
a big studio film in one of their houses hoping that would draw
people to pay for popcorn and soda and, if sold out, go see
something else. Soon only one house was showing an independent
film.
Here in L.A. there used to be second run theaters - after a few
weeks or a month movies would move to these houses where
the ticket price was 50/70% less than the first run theaters.
These, too, have all gone because of home video.
I have an idea for a future where in the theaters, one can go and watch multiple short movies..say between 20 and 40 minutes each. They would be high quality of course. I think that would bring some variety and encourage more people to go to the theaters.
Just about everyday, all across the world there is a film festival
showing several programs of short films - high quality of course.
And no one is in the theaters except the filmmakers and their
friends. I have found that even makers of short films don’t go
see them. Nick is right - today we have access to multiple short
movies, say between 20 and 40 minutes each, on TV. And
people are staying out of the theaters to watch these on VOD
providers.
And of course, since this is the future, the experience will somehow be personalized and you can choose which movies you want to see and what not to. Not sure how this would work but its fun to think about.
It is fun to think about. I would love to walk into my favorite
theater (the Cinerama Dome in Hollywood) any time and pick
exactly the movie I want to see.
What seems to have worked here in L.A. is the up scale, reserved
seat theater that offers really good “snack” food and even drinks.
That is getting people into the theaters.