you would think they would make the scarlet coust just a little bit more than the 5d to blow it out of the market. Then again that oakley guy probably want's to keep his camera as a status symbol so it will probably be a few grand more. what do you guys think? i was under the impression that it would be a pro-sumer camera but knowing red it will probably be 5 grand for the brains and 10 grand for all the accessories that are needed to make it more than a paperweight.