a ot of HD projects, true. I am a Cinematographer/Producer/Director, ex-advertising agency creative. I have juyst shot a commercial on the CineAlta. The HDCAM workflow is pretty smooth now and many feature films have already been shot on HDV/HDCAM/VAriCAM. What we DONT have is Panavision and Viper, both because of cost reason alone, not that people arent aware. You can understand how the dollar conversions work with slightly weaker currencies. We are an entirely Arri based country. We make over 1000 feature length films per year and with the proliferation of TV channels theres a lot of commercial work as well. But, as is always the grouse, the quality of creative has gone down to the dogs. The music videos are one place where you can expect to be creative and experimental, but all that we seem to be doing is shoot glamourous pictures of half naked men and women. Thats what the music producers want, for some strange reason, though every single person I have asked, wants otherwise.
else,mot feature productions are going through the new trend of a DI, we have the latest equipment, some of the best crew etc. it fun, a lot of patience and pain, but fun...perhaps...
what do you do?