I don't know, I have a feeling this camera may have the opposite effect. Look at the digital bolex guys - they're basically the kind of garage start-up you're describing. A week ago they had an innovative camera a lot of people were excited about. Today they have a camera that costs slightly more for significantly less functionality - smaller sensor, lower resolution, no on board compression, no direct SSD recording, no high-res touchscreen, no thunderbolt, etc - and they don't have the support background, professional experience or reputation of black magic designs. You also don't get $1000+ of free high end professional software with their camera. Oh, and their target ship date is five months after black magic's. Long term they're dead in the water, at least with their current plans, so unfortunately I just don't see how a small garage startup will compete significantly with cameras with this level of functionality hitting the market in this price range.