Testimonials are powerfull as social proof, IF they are real.
If they are FAKE, people wonder whether there is anything REAL in what is being said.
Being caught faking is also social proof, but the kind of social proof you don't want.
Actually, from now on I will question every positive review of your product...
If you try to do marketing, make sure you know what you are doing.
I'm sorry, but you messed it up.
If they are FAKE, people wonder whether there is anything REAL in what is being said.
Being caught faking is also social proof, but the kind of social proof you don't want.
Actually, from now on I will question every positive review of your product...
If you try to do marketing, make sure you know what you are doing.
I'm sorry, but you messed it up.