Vidcon is the conference for Youtube producers and fans, and it's held every year in Anaheim, CA.
The LA Times has an article on the stars talking of how their videos went viral, but, again, there's no mention of money, never mind big money. This implies, again, that the big money is not to be found on the internet, at least so far. But, if so, then why did Disney spent half a billion dollars on a Youtube channel?
Apparently the Mouse House is hoping to make a big bet, hoping on a big payoff. BUT - and this is the big BUT - its last two digital purchases have not been good. As Variety noted,
That said, Youtube can be a great way to get experience, especially since many cannot break into the major studios (like me). So the end goal, according to many at Vidcon this year, is to use Youtube as a stepping stone. This means they recognize what Louise Levison has said all along, that the money on the internet isn't there. So they're hoping to get noticed by TV or, as I would suggest, noticed by a film studio.
That's my perspective, but, if anyone has gone to a Vidcon, I'd love to get your insights.
The LA Times has an article on the stars talking of how their videos went viral, but, again, there's no mention of money, never mind big money. This implies, again, that the big money is not to be found on the internet, at least so far. But, if so, then why did Disney spent half a billion dollars on a Youtube channel?
Apparently the Mouse House is hoping to make a big bet, hoping on a big payoff. BUT - and this is the big BUT - its last two digital purchases have not been good. As Variety noted,
As massive a global, young-skewing audience as Maker has, this company faces a basic challenge like any other so-called multichannel network: difficulty reaping advertising dollars in proportion to even the modest amounts required to bankroll production of talent including top-ranked PewDiePie and a newly signed roster of more premium talent including Snoop Dogg, Will.i.am and Steve-O. And that’s a difficulty that may not get much easier given how difficult it is to make money off of YouTube, though Maker certainly intends to try as it signaled with its acquisition last year of Blip.
That said, Youtube can be a great way to get experience, especially since many cannot break into the major studios (like me). So the end goal, according to many at Vidcon this year, is to use Youtube as a stepping stone. This means they recognize what Louise Levison has said all along, that the money on the internet isn't there. So they're hoping to get noticed by TV or, as I would suggest, noticed by a film studio.
That's my perspective, but, if anyone has gone to a Vidcon, I'd love to get your insights.