Why is 'unrated' such a popular marketing tool, but 'NC-17' isn't?

Yeah but since some movies go straight to video, I thought that the NC-17 ones could still be sold, since they went straight to video anyway, and theaters has nothing to do with them. But perhaps if they went straight to video anyway, they also can just be unrated, and the stores would sell them then. Okay then. So if Showgirls was really the reason why the NC-17 rating is so frowned upon, hasn't enough time passed? Almost all of my generation, 20-30, has never even heard of that movie.
 
If you want to make an NC-17 movie go for it. What is the point here?
 
I just thought the market was being double standard-ish persay, but I guess not since unrated has some distinctions pointed out here and there. But no I wouldn't want to make an NC-17 movie. At least not for distribution and box office, since it's box office poison. That script of mine I talked about that I wanted to be my dream feature in the future, will likely get an NC-17 unfortunately, so I would have want to research how to avoid it when the time comes.
 
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If and when the time comes, shoot the movie as you see it in your mind's eye. Then send that version to the MPAA. If they give it an NC-17 rating, re-edit and resubmit until you get it down to an R rating. Then, when you release the disc, add back the missing footage for the "Uncut & Unrated Special Edition Director's Cut" THAT version would then be unrated.
 
Yeah but it's expensive and would like to know how to cut it right before submitting it. Therefore I wouldn't have to do it again. But we'll see. Thanks for the input people.
 
It depends on what elements you think will make the rating NC-17. The MPAA judges violence, drug use, and nudity very differently. As far as how to edit it for the R rating the first time, all I can suggest is that you watch movies that you were surprised that they got an R rating instead of an NC-17 and cut out a little bit more than that.
 
True that's good advice. It's not something I wanna do at all now, though and perhaps way later in the future. I was mainly asking about the NC-17 marketing problems here. But thanks for all the input.
 
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