What is a fair distribution percentage for a film?

Signing on with someone to film my movie, then to distribute my film. What is the normal or fair percentage of the profits that should go to that company?
 
That's what a distributor offered me. 50% of all profits to distibute my film. That's awful, right?

I don't think making money should be the main concern for anyone trying to get established in this business. You should just take the offer and get your film out there so people get familiar with your work. Then when you get more recognized you can negotiate the percentages. That's how I would do it.
 
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