While on a recent thread, the topic of rotoscoping was brought up. Without hesitation I went to find this video, which I feel perfectly illustrates how the subtle art of roto can be used to skillfully communicate the deeper meaning within you story to viewers. This particular example goes beyond that, and really illuminates a lot of what we should all be aspiring to in terms of communicating our film's vision to the audience.
For one thing, you need to appeal to people that speak more than one language, and that can be best accomplished by simply making every 10th word in your trailer come from another language. Just pepper it in, like seasoning, this not only keeps people on their toes, but improves focus. Secondarily, don't just use that rotoscope for domestic uses like Neil Breen, you need to show people that you are willing to go the extra mile, and photoshop your actor standing in precarious positions on famous monuments.
Lastly, never underestimate the value of top notch dance moves. The legendary innovation of the towel behind the kneecap dance move seen here is probably what pushed this film into it's rightful place as a timeless classic. Don't overthink it, or try to go for tired old dance movements that require coordination, you can simply twirl your wrist as though manipulating a sock puppet. That kind of unique approach catches would be doubters off guard, and thrills theatrical crowds with your knack for low effort innovation.
Another creative direction that is certainly underused is mixing decades freely. By putting a 1980s motorcycle gang in a 50s bar and then doing a 2000s Bollywood dance number during a 1970s kung fu fight, the filmmakers have surpassed expectations and cleared the creative hurdle that vexes so many aspiring filmmakers.
The one area where this ad falls short is in communicating the title of the film, which I feel is not repeated enough to fully convey it's brand. However a real effort has been made to counterbalance this shortcoming by mentioning in the trailer that the film contains both action, emotion, and jewelry. Creative use of trademark high fashion items such as fingerless gloves can only enhance the impact of a trailer, so be sure to use those as well, parachute pants, loop earrings, Crocks, etc, can take a mediocre story, and turn it into something noteworthy. In short, always be willing to put in plenty of thoughtful creativity to keep your audience engaged. If your protagonist is riding a horse in the script, have them ride two, if there is a soundtrack song you want to put up front, simply have characters yell the name of the movie repeatedly during the song, this isn't rocket surgery, just keep stacking these strategies, and make sure viewers realize that you left no creative stone unturned.
Son of Sardaar is unquestionably a masterclass in terms of achievements in the field of excellence, and will go down in history as a pinnacle of multi demographic progressive filmmaking.
For one thing, you need to appeal to people that speak more than one language, and that can be best accomplished by simply making every 10th word in your trailer come from another language. Just pepper it in, like seasoning, this not only keeps people on their toes, but improves focus. Secondarily, don't just use that rotoscope for domestic uses like Neil Breen, you need to show people that you are willing to go the extra mile, and photoshop your actor standing in precarious positions on famous monuments.
Lastly, never underestimate the value of top notch dance moves. The legendary innovation of the towel behind the kneecap dance move seen here is probably what pushed this film into it's rightful place as a timeless classic. Don't overthink it, or try to go for tired old dance movements that require coordination, you can simply twirl your wrist as though manipulating a sock puppet. That kind of unique approach catches would be doubters off guard, and thrills theatrical crowds with your knack for low effort innovation.
Another creative direction that is certainly underused is mixing decades freely. By putting a 1980s motorcycle gang in a 50s bar and then doing a 2000s Bollywood dance number during a 1970s kung fu fight, the filmmakers have surpassed expectations and cleared the creative hurdle that vexes so many aspiring filmmakers.
The one area where this ad falls short is in communicating the title of the film, which I feel is not repeated enough to fully convey it's brand. However a real effort has been made to counterbalance this shortcoming by mentioning in the trailer that the film contains both action, emotion, and jewelry. Creative use of trademark high fashion items such as fingerless gloves can only enhance the impact of a trailer, so be sure to use those as well, parachute pants, loop earrings, Crocks, etc, can take a mediocre story, and turn it into something noteworthy. In short, always be willing to put in plenty of thoughtful creativity to keep your audience engaged. If your protagonist is riding a horse in the script, have them ride two, if there is a soundtrack song you want to put up front, simply have characters yell the name of the movie repeatedly during the song, this isn't rocket surgery, just keep stacking these strategies, and make sure viewers realize that you left no creative stone unturned.
Son of Sardaar is unquestionably a masterclass in terms of achievements in the field of excellence, and will go down in history as a pinnacle of multi demographic progressive filmmaking.
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