Filmy, you summed it up perfectly.
The strike is by-no-means getting out of hand. You have to understand that this strike will go down as being one of the most important... even possibly the most important turning points in the entertainment industry.
As of now, almost no one but the studios themselves are getting a cut of online profits. The studios claim online downloads don't make them any money -- when they know it's a bold face lie.
Seriously, how can you not make money from selling a digital product on iTunes and similar services? There is no manufacturing, no physical product, just a digital download that probably costs them less then $5 once Apple has taken their cut. When you sell a download for $10-$15, they make a larger profit than selling a physical DVD.
Then there are studios putting up TV episodes and films online to stream for free, they claim it's just promotional and they make no money from it... When they sell dedicated (and very expensive) ad space -- both banner ads on the webpage and commercials during the video.
The thing is, the studios want to to trick everyone into believing there's no money to be made online, so when the Internet becomes the main distribution platform -- they will already have everyone locked into unfavorable contracts.
The writers aren't stupid, they know the Internet is the future, hell -- cable television as we know it today probably won't exist in 5-10 years. It will all be on demand via the Internet... Same with movies, you won't have to go out and rent movies or wait for Netflix, you'll just select what you want to watch with your remote (I'm aware you can already do this with certain technologies, I am merely pointing out it will become the new standard).
Quite simply, this is a war we can not let them win. The WGA, SAG, DGA all need to band together and make sure they come out on top -- no matter what it takes.
They aren't fighting for just themselves, they are setting the path for all future filmmakers and everyone involved. I am eternally grateful for their efforts.
The strike is by-no-means getting out of hand. You have to understand that this strike will go down as being one of the most important... even possibly the most important turning points in the entertainment industry.
As of now, almost no one but the studios themselves are getting a cut of online profits. The studios claim online downloads don't make them any money -- when they know it's a bold face lie.
Seriously, how can you not make money from selling a digital product on iTunes and similar services? There is no manufacturing, no physical product, just a digital download that probably costs them less then $5 once Apple has taken their cut. When you sell a download for $10-$15, they make a larger profit than selling a physical DVD.
Then there are studios putting up TV episodes and films online to stream for free, they claim it's just promotional and they make no money from it... When they sell dedicated (and very expensive) ad space -- both banner ads on the webpage and commercials during the video.
The thing is, the studios want to to trick everyone into believing there's no money to be made online, so when the Internet becomes the main distribution platform -- they will already have everyone locked into unfavorable contracts.
The writers aren't stupid, they know the Internet is the future, hell -- cable television as we know it today probably won't exist in 5-10 years. It will all be on demand via the Internet... Same with movies, you won't have to go out and rent movies or wait for Netflix, you'll just select what you want to watch with your remote (I'm aware you can already do this with certain technologies, I am merely pointing out it will become the new standard).
Quite simply, this is a war we can not let them win. The WGA, SAG, DGA all need to band together and make sure they come out on top -- no matter what it takes.
They aren't fighting for just themselves, they are setting the path for all future filmmakers and everyone involved. I am eternally grateful for their efforts.