One thing I could suggest, would be for the winner, yeah, if he could get more members PMing him asking him to "be their friend because he's uber-ultra-cool".... yeah, so that would be grreeeat. (in the tone of the boss in Office Space)
I think the judges should a reality-style "awards show", where they show clips of the nominees, and build up to the winner. They should make their critiques there, and throw in some glib comments too. Naturally, you'd disguise their identities with some nice chiaroscuro and blurry faces. But I'd love it. Let's do video awards!!!
EDIT: Ohh, serious one: 5-10min time limit on vids.