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Question - Format Length

I'm back to lurking again it seems, or have been (There's that whole "work" thing). Came up with a fairly decent idea, but I was wondering if anyone had info on this.

Has anyone caught the ideal length of a web series? My guess is that too long would lead to losing viewers, too short would possibly mean not enough content.

The idea is to film a pilot episode, and depending on interest possibly expand to a 5 ep pilot season. Nothing too fancy, a set or two and a minimal cast). Simple drama/sitcom format.
 
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