For a company specialized in phone handling software I just finished a new video about one of their products.
(Earlier this year I already made a longer video for their main product.)
https://www.youtube.com/watch?v=OuG9630YQEk
The producer spend some time searching for a possible location and then we spent 2 days to visit a few of them. The moment I saw the location we were going to use I knew it was perfect to establish the work situation in 1 shot.
(In that aspect corporate stuff isn't different from narrative stuff: you want to make a situation clear in preferrably 1 shot.)
Anyway, we spend 2 days on location:
on day one we collected all the gear and setup the lights and furniture to do a walkthrough through the script. This way we could mark all position for the lights with gaffer. The next day we only needed 30 minutes to set everything up, instead of 3 hour of looking for the best way to light the establishing shot.
On a 3rd day I shot extras and closeups of the phones.
Shot on Canon C100 mkII with an Atomos Ninja to record higher quality footage. (I'm glad I used the Ninja: the building in the background was reflecting green light into the scene. Although green is the product's color, I could remove most of the hue in post.) Used a Cinevate Atlas track to move the camera. Lit with 4 4-bank KinoFlos and 2 1x1 litepanel Astras (which we could hide easily in this almost completely transparant (and reflecting) location.
Edited with Premiere Pro and animated/composited with After Effects.
Now I need to make the French and German versions as well
What do you think?
(Earlier this year I already made a longer video for their main product.)
https://www.youtube.com/watch?v=OuG9630YQEk
The producer spend some time searching for a possible location and then we spent 2 days to visit a few of them. The moment I saw the location we were going to use I knew it was perfect to establish the work situation in 1 shot.
(In that aspect corporate stuff isn't different from narrative stuff: you want to make a situation clear in preferrably 1 shot.)
Anyway, we spend 2 days on location:
on day one we collected all the gear and setup the lights and furniture to do a walkthrough through the script. This way we could mark all position for the lights with gaffer. The next day we only needed 30 minutes to set everything up, instead of 3 hour of looking for the best way to light the establishing shot.
On a 3rd day I shot extras and closeups of the phones.
Shot on Canon C100 mkII with an Atomos Ninja to record higher quality footage. (I'm glad I used the Ninja: the building in the background was reflecting green light into the scene. Although green is the product's color, I could remove most of the hue in post.) Used a Cinevate Atlas track to move the camera. Lit with 4 4-bank KinoFlos and 2 1x1 litepanel Astras (which we could hide easily in this almost completely transparant (and reflecting) location.
Edited with Premiere Pro and animated/composited with After Effects.
Now I need to make the French and German versions as well
What do you think?
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