Yeah, good points Kholi,
The hallmark thing IS on purpose, maybe a bad call, but meh.. I like it!
Only one of the actual takes in the teaser made it to the final edit, thats not to say the SHOTS aren't there....
To me, and today this is a theory, after the release of power up, Ill have tested the theory, which theory is this:
To create interest I need to encourage individual investment in the project. As you participate with me in the process, your personal investment increases. My success, if any, is partially your success. It then is in your SELF INTEREST to support our project. The more I can "write" you into the narrative that is the release of the short film "Power Up" the more you will want to see it succeed.
Now, how I "create personal investment" is by inviting my personal network, which includes IT, facebook, and other local resources, in on the post production process. I believe by sharing the small successes of this or that VFX test render, or cool screen caps and the like, the net level of personal investment increases.
Other principles come into play in regards to what gets released early and what doesn't.
For example, I agonized on deciding if the teaser should reveal the special makeup effect of the "neck socket "or not, I mean, thats a big money shot and I tossed it right out there! In the end I came to the conclusion that reveling this important bit of information in the teaser had more value in promoting the quality and tenor of the project then it does as a cool reveal in the story\plot. Little is lost by doing so, and much is gained.
Ramble off.. lol
I was just commentin' on how it came across to me.
)