So we all know that for an independent filmmaker, getting your movie into the public sphere can be a pretty daunting and sometimes unrewarding task. Generating word of mouth, so to speak, has been made easier with the use of social media, but that can only go so far. One route that takes it a little further is piracy.
The independent movie Ink [http://www.imdb.com/title/tt1071804/] got a lot of exposure because it was pirated. It stormed through the torrent channels, and for a couple of days was one of the most pirated movies in the world [http://en.wikipedia.org/wiki/Ink_(2009_film)]. Buzz was generated and Netflix saw a spike in the number of orders on the day of piracy.
One way to look at it is the piracy didn't monetarily benefit the makers of Ink directly. But the exposure that was the result of the piracy did. Though could one illegal download equate to one less DVD sale?
Would you pirate your love and joy for exposure, and take the risk of finacially ruining yourselves? Can the any press is good press translate to any exposure is good exposure, considering that independent filmmakers can't usually take the hit in terms of lack of sales, seeing as they rely on that money so heavily?
The independent movie Ink [http://www.imdb.com/title/tt1071804/] got a lot of exposure because it was pirated. It stormed through the torrent channels, and for a couple of days was one of the most pirated movies in the world [http://en.wikipedia.org/wiki/Ink_(2009_film)]. Buzz was generated and Netflix saw a spike in the number of orders on the day of piracy.
One way to look at it is the piracy didn't monetarily benefit the makers of Ink directly. But the exposure that was the result of the piracy did. Though could one illegal download equate to one less DVD sale?
Would you pirate your love and joy for exposure, and take the risk of finacially ruining yourselves? Can the any press is good press translate to any exposure is good exposure, considering that independent filmmakers can't usually take the hit in terms of lack of sales, seeing as they rely on that money so heavily?