Official Productoin Name

Okay, another newbie question here. I've noticed a lot of videos on youtube have some sort of production label at the beginning or end. Even videos made by small children, and I know the majority of these must be unofficial. I'm not one hundred percent sure what to call it. Most often it will be (the maker's initials)productions or something along those lines. How does one go about making that official? Is it just as simple as copyrighting the name?
 
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