New Sony Memory Stick

[Fliques Osman]

For all the Sony gear heads out there, Sony has introduced a new Memory Stick. The Memory Stick PRO-HG Duo HX is aimed at those that need quick read and write speeds. In their press release, Sony states that the new memory sticks have read rates of 50 MB/s.

How fast is 50 MB/s? That’s enough to capture 190 jpeg bursts in a minute! Also the press release states that “copying a 32GB AVCHD movie file to your PC takes just 11 minutes. That’s more than twice as quick as transfers using today’s fastest SDHC cards.”
It comes in 8/16/32 gb.

On a side note, just wish that Sony didn’t have their “own” memory sticks, that way, instead of Sony’s R&D team working on a closed technology, the technology could have been passed down to SDHC cards.

Cheer,

Fliques Osman

 

[wheatgrinder]

Its good biz on Sony's part.
Differentiation is the name of the game. Nobody but fabrication facilities makes any money once a chip technology is driven down to commodity prices. The market isnt big enough for 4% margin to be worth the R&D. Tech doesn't work that way anyway. If it CAN be done by ONE, than anyone CAN do it, its just a matter of investing money and then figuring out cost reduction to keep a healthy margin to pay for the investment with a good return. OK, thats my thinking anyway.. lol

 

[chilipie]

I've always admired Sony's ability to great snappy and memorable names for their new, completely non-standard technology. "Memory Stick PRO-HG Duo HX" just sticks in your head, doesn't it?