My Experience With Magazine Ads

[Modern Day Myth Prod. LLC]

When I had the funds for my book publishing company, I used to place ads in a magazine called, Realms Of Fantasy. The ads would not only bring in immediate responses, they would get responses up to 2 years later as old copies made their way to trailer communities, libraries, and even prisons.

I expect to place ads for IC2 next year in magazine ads upon release of a YouTube trailer so fans will know where to look. I didd Google research on the top 10 science fiction magazine by circulation. There is value to placing ads in them. Remember, President Obama wants to try to get the dysfunctional Congress to pass a bill to install high speed Internet service in states that still don't havee such service. Also, the USA is behind other nations with fiber optics communications. So, there is still value to the printed page to advertise.

 

[EuropeanDistributor]

It all depends on what you are selling and what are the demographics who read a particular magazine.

In your example that obviously worked well, since people who would be interested in reading fantasy/horror literature would probably subscribe to a magazine like that.

However, magazines and newspapers are going out of business left and right, and I have found out that most of them still charge the same ridiculous prices for ads, even though their circulations are nowhere near what they used to be.

I don't honestly see what would be the point to buy pricey magazine ads urging people to go to youtube to watch a trailer. I don't understand how that is supposed to help you.
You would probably get way more hits for your trailer if you just posted it in different forums and social networks. And that's free.

If I see a random youtube link somewhere I will probably click it, but if I see a magazine ad telling me to go to some website and watch some video I'm not gonna be bothered to get up the sofa.

A magazine ad would make more sense if you were actually selling a product.

 

[Blade_Jones]

magazines and newspapers are going out of business left and right, and I have found out that most of them still charge the same ridiculous prices for ads

+2

 

[Modern Day Myth Prod. LLC]

It all depends on what you are selling and what are the demographics who read a particular magazine.

In your example that obviously worked well, since people who would be interested in reading fantasy/horror literature would probably subscribe to a magazine like that.

However, magazines and newspapers are going out of business left and right, and I have found out that most of them still charge the same ridiculous prices for ads, even though their circulations are nowhere near what they used to be.

I don't honestly see what would be the point to buy pricey magazine ads urging people to go to youtube to watch a trailer. I don't understand how that is supposed to help you.
You would probably get way more hits for your trailer if you just posted it in different forums and social networks. And that's free.

If I see a random youtube link somewhere I will probably click it, but if I see a magazine ad telling me to go to some website and watch some video I'm not gonna be bothered to get up the sofa.

A magazine ad would make more sense if you were actually selling a product.

What makes it work are good graphics that captures the eye of the readers. That's what gets them to check it out for more information.

The top ten selling science fiction magazines are least likely to go out of business, since they have the biggest circulation. The ads are more effective than blogging on the Internet with longer lasting power.

 

[knightly]

A magazine ad would make more sense if you were actually selling a product.

This is specifically why I always say we need to start treating our films like products. Make something to sell to a consumer and we'll start to work our way into making a living at what we love to do here. The audience is the final destination for our work. In the same way we consider the output format when considering frame rate... the audience should constantly be in mind during production as well. Making sure we provide a product they want to pay for (or at the very least, wouldn't mind paying for)... is our responsibility.

 

[Papertwinproductions]

That may be true for posting one blog, or one post on one forum. But creating interest is about momentum. If you know and have found your target audience, it's about engaging and building bridges with what interests THEM. If you want support, be supportive. We're in an era were our audiences are closer than ever. They're more involved and more inclined to know EVERYTHING.

To neglect the advertising power at your disposal and not having the patience to learn how to use it sufficiently, is the downfall of many of those in the Creative industry.

Social networking sites reach 82% of the world’s online user population.

In 2011, social networking accounts for 19% of all time spent online.

The ads are more effective than blogging on the Internet with longer lasting power.

This statement will be your downfall. Attention to current trends within social media platforms could tell you that. Purely regarding the 'blogging'.

Tumblr (172% growth) In the last six months. - Tumblr is a fantastic Microblogging platform. Underestimated platform FINALLY getting recognition as an advertisement tool.

Sina Weibo (the leading Chinese microblogging site which is now the world’s 10th largest social network) with growth of 181 per cent in the last year.

Microblogging is here to stay and will continue to evolve.

I'm yet to mention Google+, Facebook or Twitter. Pay CLOSE attention to Twitter in 2012. Once they ammend their advertising space. It's going to skyrocket. Big time.

p.s Pinterest. It's a must. A worldwide 'Moodboard' and ocean of ideas.

For any wanting to read a little further. Check out the article.

http://www.jeffbullas.com/2011/12/2...know-about-the-state-of-social-media-in-2011/

 

[Murdock]

My thought on blogging would be this: Anyone can do it. Like Papertwinn said, its a ocean of

ideas. Too easy to get lost. I would go further to say blogs aren't advertising, and that's exactly what "ads" are.

Drawing this string a tab more, I think we will find the two work hand in hand. If I wanted to

advertise a film I was making, and had the budget, I would definitely advertise is whatever

appropriate magazines I could before worying about blogs. Naturally I would keep my own blog of

the film and direct people there from the Ad. Also, it would be nice if someone, with a popular

blog, would write about my film. However, I would not count on a new blog being a viable

advertising media for my film.

Genre-specific magazines, I think,are a good way to advertise genre-specific movies. The folks you are targeting will be there already. So too, the bloggers that are interested in the genre. You get those that might not read the magazine, by getting the blogger that does. I think its more symbiotic than we might think. With everything going more and more digital, one might consider buying space on both the print and digital versions of the magazines you are interested in, cause some bloggers might only read digital.