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Magic bullet looks, how to achieve this ?

A

anchoricex

https://vimeo.com/61224761

https://vimeo.com/65197636

I've achieved this similar organic/soft feel on my photos where the tones are seemingly grayer by adding a solid gray layer and lowering the opacity and crushing the blacks a little with the levels tool in photoshop. These videos were colored/graded in magic bullet looks. This seems to be a really popular look for a lot of lower-tier dslr film makers. What exactly is this called and what's the best workflow to achieve it with magic bullet looks?

I really enjoy the look of these tones and shadows. I'm not even sure how to accurately describe any of it.

Thanks in advance
 
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To my eye it looks like most of the work was done by tossing on a bleach bypass and a heavy vignette, and probably a slight s-curve to the contrast. Nothing too rough. MAYBE some diffusion as well, but some shots had me second-guessing that opinion.
 
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