the skin texture is massacred displayed exactly as it is in real life
Fixed that for you!
What you're dealing with there is expectation vs reality. In one of the many branches of my professional life, I look at skin up close, and that's exactly how it looks. When "ordinary people" look at skin on other "ordinary people" they apply a sort of in-built soft-focus filter to conveniently not see all the rough texture, zits, microscars, wrinkles, etc. Our brains are incredibly good - and incredibly fast - at photoshopping the raw images captured by our retinas (and applying image stabilisation when our noggin is wobbling around all over the place).
From the way you've phrased the second sentence, it sounds like you're also dealing with our in-built gender profiling. A younger woman with a ... "richly textured" skin is kinda ugly; a guy - especially an old guy - with the same would be showing "lots of character". I'd hazard a guess that the everytimes you're referring to are all younger women hoping to make an impression, rather than some wrinkly "aul' wan" who couldn't give a fk anymore what people think of her?
To make this image "better" you need to make it
less realistic, either by using a soft-focus filter to stop that level of detail arriving at the camera sensor in the first place, or by applying a beauty blur in post. The advantage of the soft-focus filter is that it does most of the work for you, at the price of soft-focussing
everything, including eyes/eyelashes, wisps of hair, etc, and there's no way of recovering that detail. The advantage of applying filters in post is that you can pick and choose how much blur to apply and where, and have multiple different treatments for different parts of the image; the disadvantage is that that's a lot of work, especially for the first image in any series.
Side note: what you see as a massacred skin is an essential feature in creating the "feel" and colour of this individual's face. If you're applying blur filters in post, you'll want experiment carefully so as to keep enough of the dozens of different colours making up that texture, otherwise you'll end up with a banal plasticky looking skin.
You could try achieving an in-between effect using lighting, but that'd require a combination of softboxes set up quite a distance from the face (to minimise detail) and several carefully targetted beams picking out the most important features (enhanced contrast for eyes, lips, hair).
Technical observation, in case you haven't already spotted it: you seem to be working with a really,
really, shallow depth of field. In that image, the skin on the cheekbones and heading up to/around the eyes is in sharp focus, but the eyes themselves, and the lips are slightly out of focus, and the nose is well out of focus. This actually enhances the look of the lips slighty (imo = simulated soft focus) but is too strong for the nose. There are tables and calculators online that allow you to see what depth of field you'll get with any combination of distance, focal length and aperture; you might be surprised at how shallow some of these are - literally a few millimetres of sharpness from front to back. Unfortunately, for portrait work, you can't typically use ultra-shallow dof to your advantage, seeing as our faces are built in annoyingly different planes.
Client management/business advice (following from other thread) : it would be good practice to exolain to every client (male or female) that your high-definition equipment captures
all the detail in their skin, and they shouldn't be too worried about it when they get the first plate of images for review - once the shortlisted images have been processed, the photos will show them as they're seen with the naked eye.