Kickstarter Thoughts

I'm at least a year away from Leading Lady being done. But, I'm thinking about a lo-budget musical I'd like to do. I don't want to do it bare boned like I do everything else. I'd like to try and get funding, maybe a kickstarter campaign.

If I wanted to show possible investors or have a video on Kickstarter would it help to record a song (I already have all the demos) shoot a video of the song, and perhaps a scene or two? Should it play like a trailer?

I've never done anything like this before. I had a kickstarter campaign for Leading Lady and got a few donations, but I canceled it because I didn't really need the assistance.

What's the norm about making a practice video for prospective investors, kickstarter or otherwise?

Thanks: George
 
The successful projects have been more about networking/advertising than the project itself I think.

Don't get me wrong, you need an absolutely stellar premise and promo video and what not, but with all the projects on kickstarter, you need to advertise yourself and get as many eyes on the page as possible to raise the funding for it. I don't know what the right ratio is, but if 1/1000 people are willing to donate $10 and you need $1000 to fund it, you need 100,000 people to see it. Obviously that's not the only factor, and people give different amounts, still. If the guy willing to donate $100 never hears about it, you won't get it.

As far as what the video is, Papertwin says it a lot and is correct, they're investing more in you than your project. I think you need to be on the video talking about it on top of any visuals, storyboards, sample scenes, songs, etc.
 
Basically this point about putting a talking head in your video is correct. The net is weird like this, they will pay more to a friendly face that smiles at them than they will for a stronger product with no smiley face. I think it's strange because if I was trying to buy a pizza in real life, I'd want to see pictures of the pizza, rather than make 10 minutes of eye contact with a disenfranchised guy that feels strongly about the pizza. On the net, it's backwards, favoring a more "oprah" style "talking head looks at camera" approach.
 
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