So obviously it's hopeless to look for objectivity in valuing films.
On the other hand, there is one form of "objectivity" that does dominate the film industry, and that is determined by money. If you're a producer or an investor or whatever whose primary concern is money or a good return, then I dare say that it's fair to say that a good film can objectively be called good if it sells well and makes money. If it doesn't, then it's not a good film. Ah, how simple a business-centric view can reduce it all to.
Other than that, to say that you or your group is the arbiter of objective value of this or that film compared to someone else amounts to, I suppose, a kind of chauvinism or elitism, which is fine, to each his or her own, but don't sign me up for that.
Then again, I don't doubt that there are certain aesthetic and emotional values that most people share, consciously or unconsciously, that can bring folks to something close to a consensus regarding what is good and what is crap, what generally, or sometimes specifically, works or does not work...generally, and for most people.
But on and on you could go with caveats and counter-considerations.
On the other hand, there is one form of "objectivity" that does dominate the film industry, and that is determined by money. If you're a producer or an investor or whatever whose primary concern is money or a good return, then I dare say that it's fair to say that a good film can objectively be called good if it sells well and makes money. If it doesn't, then it's not a good film. Ah, how simple a business-centric view can reduce it all to.
Other than that, to say that you or your group is the arbiter of objective value of this or that film compared to someone else amounts to, I suppose, a kind of chauvinism or elitism, which is fine, to each his or her own, but don't sign me up for that.
Then again, I don't doubt that there are certain aesthetic and emotional values that most people share, consciously or unconsciously, that can bring folks to something close to a consensus regarding what is good and what is crap, what generally, or sometimes specifically, works or does not work...generally, and for most people.
But on and on you could go with caveats and counter-considerations.