Very true, finderskeepers.
Renting a theater is the smallest cost. Advertising can make or
break fourwalling. The theater in LA that closed couldn’t count on
the filmmakers advertising enough. I went several times only to
find myself in a theater with 4 or 5 people - 2 of whom were the
director and producer.
I always turn the concept back on the filmmaker. When do YOU pay
to see a movie in a theater that has been fourwalled? How do YOU
hear about these movies?
Excellent find, win. I'm going to add it to my bookmarks.