I'm not ignoring anything. I'm taking everything you've said into consideration. I'm a little confused to what you mean about sharing details. I have shared details. But again what you've have shared is usual information and I'd like to thank you for it.
What have you done so far, besides making the short and setting up the IGG page?
Who did you tell about it?
How many people are in 'your crowd'? (amount of followers on Twitter/Instagram, likes on facebook, subscribers on YouTube, connections on LinkedIn, number of people on your mailinglist)
Did you release press releases?
What social media did you use?
Without this it is hard to offer advice for your next campaign.
There are 5 specific questions here looking for specific answers.
I now understand they seem rethorical in nature, but they are not.
You are welcome, btw.