I rent out to a core of trusted friends (freelance videographers). My DVX100 was totally paid off, via rentals and the HVX200 (rented twice this week) is also very close to paying itself off. Again, these are guys that I sometimes work for and whom I know and trust. The rental price is often dictated by what they charge their clients. My HVX goes for $125 - $175 per day. DVX (rented less now) was $125 - $150. I also rent greenscreen, lights and video projectors. I have more than one projector, because I insist on having a backup. They are older models, so charge about $75 per day.