If you're also thinking about interior lighting, then knowing your budget would help. I shot my first independent short with the work light stuff above, I think now I'd be pretty frustrated by them (though that short has probably done better in the festival circuit than everything I shot since, so go figure. It was stop-mo though and just one set.) Now I have a fairly nice kit of used Arri's, Mole's and oddly, some 600W Bogen open-face that are real work-horses. That being said, I recently shot a feature in the summer and was really concerned about heat. Also, it was mostly interiors and a romantic comedy, so all high-key stuff, and no need for a lot of strong lights. So I got a china lantern and a high CRI 85W CFL lamp, which was mildly expensive, like $85 or something, but for about $100 you get a very versatile, quick and easy fill light. For keys, I got 2 run-of-the-mill 4' 3 lamp garage flouro housings and 2 cinema stud plates. Disassembled the back of the housings, drill 5 holes and mounted the plate and now I have a way to properly mount some inexpensive flouro lights. Still had to get some high CRI flouro lamps, but it was cool because I could get daylight and tungsten lamps. They worked really well, with a surprising amount of punch. Also, you could control the brightness by using less lamps. So something like the package above set me back, I don't know, maybe $200-$300, not too much really. HOWEVER, I strongly recommend good stands, and that's where the price goes up. Nobody wants to spend money on stands because they're not sexy, but they keep people from getting hurt, and they protect your equipment. I have Matthews Medium-Duty Kit stands and they work well, but they are not in-expensive ( I can't remember for sure, but maybe $130 per, you'd have t check). But, please, do not trust the $20 stands on eBay. They bend and are flimsy. A friend of mine gave me some, and they are all but unusable. The nice things about stands, is they will never become obsolete, even if you get some heavier equipment and move up to c-stands, a bunch of medium weights will always be useful. If you've still have a few dollars, get a Hollywood arm for the lantern and some gobo heads or Mafer clamps for flags and such and you're good to go. Oh, that's another thing for interiors, if your picking up some white foam board, get the kind that are white on one side and black on the other, and you got bounce and flags, or negative fill for exteriors (though honestly, the double blacks are better for flags, but it saves some money.)