mrde50 said:I've not heard of this kind of insurance. What does it do?
knightly said:So is it a common practice then to buy this insurance when the producers think they won't be able to get rights to something?
So I guess the trademark holder would have to say that somehow their product was "tarnished" in order to file a suit in the first place. I am working on a movie and there's a bunch of a certain cigarette brand seen behind the guy at the counter in a liquor store. The attention of the shot is always on the guy talking behind the counter however.using the product as intended
Media Hero said:as long as you are using the product as intended, you're fine.
Yeah but there is "fair use" in some situations.Trademark holders hold ALL RIGHTS to the useage of their intellectual property that is granted registration.
Once again, you are right. But it comes down to - is it worth it for the distributor to fight a law suit to prove "fair use"? Many won't. And if (just as an example) Coke doesn't want their product in your movie and they fight it, it could cost a distributor tens of thousands of dollars to prove it's use falls under "fair use".Blade_Jones said:Yeah but there is "fair use" in some situations.